La Terra Fina Hiring for Head of Retail Sales at Union City, CA Full Time

La Terra Fina is thrilled to offer an incredible opportunity for a Head of Retail Sales to join our dynamic team. We believe that our People First Culture, combined with our unwavering commitment to our core values, serves as the driving force behind our company’s remarkable growth.

As the Head of Retail Sales at La Terra Fina, you will be driving national strategic retail sales activity for long-team goals for account acquisition, topline growth, and retail profitability. Bringing your strategic insight into product innovation, operational efficacy, and team development will be key for the success of this role.

This pivotal role entails a wide range of responsibilities, including Retail long-term Revenue growth and strategic planning, Pipeline development and portfolio strategy, team leadership and high-level relationship management.

Requirements

Primary Responsibilities:

1 – Partners with Executive leadership team to forecast sales growth and build an annual budget

• Evaluates national retail sales opportunity with existing and target customers.
• Identifies opportunities with new and existing customers and puts together strategic approaches to capturing business.
• Leads the retail sales team to execute key strategic activities to achieve sales growth via new account acquisition and optimize the portfolio in existing customers.
• Partners with Demand Planning and Executive S&OP Process, improving forecast accuracy.

2 – Develop the Go To Market Strategy, focused on both Short and Long-term plans

• Strategically analyzes retail customers to understand business and prioritizes key opportunities.
• Meets regularly with the retail sales team to provide guidance and develop targeted account and problem-solving strategies.
• Provides coaching and developmental guidance to the team, ensuring alignment with strategic company initiatives.

3 – Conducts ongoing analysis of the Retail Sales Strategy Optimizing ROI

• Partners with category management, finance, and marketing teams to ensure optimized leverage of IRI and other data analysis to drive decision-making for profitable investments.
• Evaluate the effectiveness of investment spending and partner with the marketing and finance team to optimize return on investment.
• Reviews overall Misc. and Deduction expenses across the business and identifies areas of improvement.

4 – Builds strong relationships across the entire food industry,

• Keeping track of industry trends, broker performance, and account activities.
• Develops and nurtures key relationships at the highest levels with brokers and customers.
• Provides competitive information to marketing and R&D teams, actively partnering with product development and innovation activities.
• Attends essential strategic trade and other industry events to develop business relations with all La Terra Fina customers and to enhance brand visibility.

5 – Drives continuous improvement across the various retail sales workflows, ensuring efficient usage of resources and tools

• Oversees usage of the BluePlanner tool and trade spending targets.
• Evaluate workflow and assets to identify opportunities to make process and communication flow more efficient and effective.
• Optimize cross-functional relationships with team, brokers, and customers.

6 – Performs Other Duties As Required

This description is not intended to be a complete list of duties or tasks, but instead is to provide a guideline of fundamental responsibilities, tasks and duties. La Terra Fina reserves the right to make edits and changes to this role description as business needs require and new tasks and duties may be periodically added or revised.

La Terra Fina is an equal opportunity employer.