Kyriba Corporation Hiring for Digital Marketing Director at Maryland Line, MD Full Time

It’s fun to work in a company where people truly BELIEVE in what they’re doing!

We’re committed to bringing passion and customer focus to the business.

Duties and Responsibilities

Develop and own the Kyriba content strategy : Conduct regular audits of the existing Kyriba content library, map the assets across the buyer stages and personas to identify gaps and where content can be updated, refreshed and repurposed in an ongoing cycle.

Lead a team of two in-house content specialists to create net new pillar content and repurposed content that drives engagement on kyriba.

com and across various distribution channels.

Establish and execute a multi-channel, global campaign strategy : Develop a multi-platform go-to-market digital campaigns structure and approach that scales across geographies, personas and verticals.

Lead a campaigns team of two to build a scalable, efficient and effective campaigns engine that delivers consistent and repeatable business results.

Oversee the paid media strategy and evolution : Partner with the regional marketing team members and performance marketing manager to plan, execute and optimize a paid media strategy across multiple channels.

Plan and track budget allocation across all digital channels and platforms.

Evolve the Kyriba organic social media strategy : Build and execute a comprehensive organic social media strategy across multiple platforms that engages the Kyriba ICP, leverages both new and existing content, and further establishes Kyriba as a thought leader in the industry.

Work across teams (internal comms, creative, content, etc.) to establish a framework for posting, engaging, measuring results, and building a strategic content calendar that exceeds relevant social media KPIs.

Measure the Impact of Digital Marketing : Establish business-level and brand-awareness level KPIs to measure effectiveness of the digital marketing programs.

Measure the impact of the content and paid media strategies and deliver data-driven insights to drive action at all levels of the marketing organization.

Required Skills / Abilities

• 10+ years in marketing or communications, with an emphasis on digital marketing or content marketing, ideally in the B2B SaaS space
• In depth knowledge of modern B2B digital marketing channels
• Hands on experience with SEO / SEM, Google Analytics, Marketing Automation Platforms (preferably Pardot, Marketo or HubSpot) and CRM software
• Proven track record of effective budget planning and management
• Excellent analytical and project management skills
• Experience working with and building consensus across cross-departmental teams
• Working knowledge of paid media strategies across digital platforms
• Strong team management and communication skills (written and verbal) with previous management experience, leading a team of two or more people

Kyriba Culture and Values :

At Kyriba, we value a strong work culture and sense of community and ownership among our global team. We live by our “iCare” value system to demonstrate our care and commitment to our clients and to each other.

In hiring, we look for candidates that are a strong fit with our culture and values, as well as bring the talent and experience required by the position.

• Innovation : We foster innovation and entrepreneurial thinking across our team by rewarding employees for their achievements and encouraging efficiency and continual process improvement.
• Client Success : Our passion is to enable our clients’ success. We do this by understanding their needs, and developing and managing solutions that provide them the insight to effectively drive decision making within their organizations.
• Accountability : We each take personal responsibility for our actions. We are committed to our own continuous improvement and we go the extra mile to meet our clients’ needs.
• Respect : We respect each other’s ideas, efforts and commitments, and embrace our diverse cultures and points of view.

We achieve our goals through teamwork, responsiveness, open communication and a positive attitude.

Excellence : We strive for excellence in all that we do and bring the passion and commitment to deliver on our promises.

We achieve excellence through leadership, teamwork, transparency and integrity, and we are committed to recognizing employee achievements.

Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.

LI-Remote

Base compensation for this role is : $163,700.00 – $166,666.00 annual salary. In addition to the base pay this position includes a variable compensation.

The role might also be potentially eligible to long term Incentive. The final package may vary and will be determined by various factors including candidate profile and ideal qualifications as well as specific cost of living circumstances in some specific locations.

Comprehensive benefits package may be found here : www.kyriba.com / company / careers / benefits /

Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, and genetic information. See EEO is the Law.

If reasonable accommodation is needed to participate in the job application or interview process and / or to perform essential job functions, please send an email to HR NORAM redacted