Kruger Family Industries Hiring for eCommerce & Marketing Automation Manager at Portage, WI Full Time

At Kruger Family Industries, parent company of Penda Corporation and TriEnda Holdings, our passion is to bring great products to life through an exceptional area of thermoformed solutions. It starts with who we are and is reinforced in everything we deliver. We are the North America leader in heavy gauge thermoformed plastics. We are committed to delivering highly engineered, high quality material handling products and automotive accessories that reduce the weight and cost of traditional composite, fiberglass, wood and metal products, making this an opportunity to work in an innovative environment during an exciting growth phase.

SUMMARY

The eCommerce & Marketing Automation Manager contributes to all marketing activities concentrating on Marketing and sales software management, execution and analytics.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

• Is responsible for the company’s marketing automation software campaigns including email marketing, digital ads (web and social), influencer marketing and eCommerce platform
• Working knowledge of Amazon storefront management/fulfillment and advertising
• Create and implement digital marketing automation strategies to increase sales, conversions, leads, improve campaigns, and build customer databases
• Create different automated campaigns based on our customers’ personas and customer life cycle
• Ensure our marketing automation campaigns aligns with industry best practices
• Research the ideal marketing automation tools to use to reach potential leads
• Utilizing customer relationship management (CRM) software for lead generation and sales
• Work with graphic designers and copywriters to create eye-catching materials for the target audience
• Review and analyze data to identify trends and create data-driven strategies for marketing projects and campaigns

SUPERVISORY RESPONSIBILITIES None

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree from a four‑year college or university in a related field with three to five years of related experience preferred
• Sound knowledge of using Salesforce Marketing Cloud
• Knowledge of email automation technology
• Understanding of lead generation procedures and customer life cycle
• Proficient in audience segmentation
• Strong understanding of digital marketing techniques like A/B testing
• Deep knowledge of consumer psychology and behavior
• Ability to collaborate with team members from other departments
• Project management skills
• Flexibility to adapt to the ever-changing consumer behavior
• Analytical and driven by data metrics

***Don’t meet every single requirement? KFI is dedicated to building a diverse, well-rounded team and appreciate authentic backgrounds and experiences.. so if you think you’d be a good fit for what you just read, but your past experience doesn’t align perfectly with every qualification listed, we encourage you to apply anyways! We are always willing to train those who are motivated to learn and you may be just the right candidate for a position with our growing company!***

KFI is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

This is a direct-hire opportunity with KFI. KFI is interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Portage, WI: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Work Location: One location