KPMG Hiring for Paid Channel Activation- Marketing Specialist (Contract) at Remote Full Time

DIGITAL MARKETING Specialist, PAID CHANNEL ACTIVATION (Contract)

KPMG is working through its partnership with Magnit and is currently seeking remote contractors in the United States.

Responsibilities:

• Develop, manage, and optimize B2B digital marketing campaigns with a focus on performance marketing objectives, helping to drive traffic and demand within the firm’s internal network
• Support paid search, paid social and display/programmatic channels internally and help manage external agencies/partners on strategic media buys
• Collaborate with other members of the Digital Channel Activation team (ABM, Email, Automation, Journey Planning) in planning and executing omnichannel campaigns, as well as functional marketing colleagues, external agencies, creative and content strategy team, and other key stakeholders
• Execute creative upload and tag, creation, and management for our search, display, and social activity, using tools like Search Ads 360, Google Campaign Manager 360, Google Display Video 360, etc.
• Work with content syndication partners such as True Influence, Tech Target, SmartBrief, Madison Logic, etc. to place buys on a cost-per-lead basis
• Support the execution of tests, collect, and analyze data, and identify trends and insights to achieve maximum results from media campaigns; manage budgeting and invoicing

Qualifications:

• Minimum three years of recent experience in digital marketing (search, social, display); one year as a digital media planner and/or buyer B2B space, preferably on the client-side
• Bachelor’s degree from an accredited college or university
• Experience in implementing tracking and tags for display campaigns and working with 3rd parties (Google Campaign Manager 360, Google Analytics, LinkedIn Campaign)
• High competency level in Microsoft Office with specific strengths in Excel and PowerPoint
• Familiarity with cost-per-lead basis marketing programs with an interest in following advertising and media trends; understands multi-channel optimization best practices and effectively implement them
• Excellent communication and ability to navigate large, highly matrixed organizations; organizational and task prioritization abilities, attention to detail, and critical thinking skills; able to work independently and balance multiple tasks

KPMG complies with all local/state regulations in regard to displaying pay rate ranges. The pay rate range(s) displayed is/are specifically for those contracted who will perform work in or reside in the location(s) listed below, if selected for the role. Pay is determined based on a variety of factors including market data, ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g., JD, technology), and specific location, for example. Additionally, applicants may be required to apply and become employed by a service provider utilized by KPMG, and final pay rate(s) and/or eligibility for additional benefits may be determined by such provider.

$35 – $40 hourly (USD)

KPMG and Magnit are equal opportunity employers/contractors. All qualified applicants are considered without regard to race, color, creed, religion, age, sex/gender, national origin, ancestry, citizenship status, marital status, sexual orientation, gender identity or expression, disability, physical or mental handicap unrelated to ability, pregnancy, veteran status, unfavorable discharge from military service, genetic information, or other legally protected status.

Job Type: Contract

Pay: $35.00 – $40.00 per hour

Application Question(s):

• Do you have experience in implementing tracking and tags for display campaigns and working with: Google Campaign Manager 360, Google Analytics, and LinkedIn Campaign?
• Have you helped manage external agencies/partners on strategic media buys?
• Do you have recent working experience in all three of these areas of digital marketing: Search, Social, and Display?
• Does this contract role with a pay range $35- $40 hourly (USD) align with what you are seeking?
• Have you worked with content syndication partners such as True Influence, Tech Target, SmartBrief, Madison Logic, etc. to place buys on a cost-per-lead basis?

Education:

• Bachelor’s (Required)

Work Location: Remote