Konnecting – Skilled Migration & Recruitment Specialists Hiring for Marketing Assistant / Marketing Coordinator (Remote) at Sydney, New South Wales, Australia Full Time

Konnecting Group, Australian Skilled Migration & Recruitment are seeking a Marketing Assistant to manage all our marketing needs including social media content, Email marketing, marketing automation, SEO/SEM campaigns, Website backend. The Group has multi brands/websites/socials.

Main Duties Below

EMAIL MARKETING/MARKETING AUTOMATION:

• Manage company’s email campaigns and communicate the company’s brands and services
• Analyse current email marketing campaigns and make recommendations for improvement
• Manage database of prospective and future clients: adding prospects, carrying out segmentation and periodical list cleansing
• A/B Testing on various email campaigns to increase campaign success: reduce bounce rates, improve content engagement, enhance conversion rate
• Proofread emails for clarity, grammar and spelling
• Analyze campaign performance and suggest improvements

CONTENT

• Be accountable for all content marketing initiatives to drive traffic, engagement, and leads
• Prepare long form and short form writing across all types of marketing content, including blogs, infographics, website copy, email campaigns, PPC ads, landing pages, social posts, and whitepapers and ebook
• Research industry and competitors essential in content strategy to ensure content resonates and appeals to the target audience
• Manage an editorial calendar to ensure content is created and delivered on time.

PPC

• Create and oversee PPC campaigns and make recommendations on how to optimise them
• Analyze and data from Google Ads, spot trends and drive growth
• Create ad copy and landing pages
• Generate monthly Google Ads

SOCIAL

• Curate content and post them on LinkedIn, Twitter, and Facebook
• Share valuable, original and curated content on social media to increase engagement, brand awareness and drive web traffic
• Optimise social media channels in response to platform updates

SEO

• Provide SEO analysis and recommendations in coordination with elements and structures of websites and web pages through Google Analytics and Console and coursing them to web developers for resolution
• Plan and create marketing content to drive traffic to a website by writing effective SEO content for blogs, websites and social media accounts
• Manage and generate web analytics and review areas of achievements and opportunities
• Effectively implement on-page SEO: meta description, keywords, title tags, URL

Must Haves

• Extensive social media experience across all major platforms
• Strategic Marketing
• A get up and go attitude. Someone who can be proactive and drive our marketing campaigns, and not need to be told everything to do;
• Be able to multitask as we have many websites, many brands, many targets.
• A team player, who will join in staff meetings, understand the team goals and actively participate and be proactive
• Hubspot marketing automation experience highly regarded
• Analytical – to manage google SEO & SEM performance
• A great attitude

Please apply online, or email [email protected]