Konica Minolta Hiring for Marketing Automation Manager (hybrid) Full Time

Position Objective

Konica Minolta is seeking an experienced, dynamic and collaborative Marketing Automation Manager. This marketing automation specialist will be data-driven and has experience to accelerate growth and generate demand. The role requires a strong ability to work with a cross-functional team of digital and marketing colleagues where an agile “test and learn” culture thrives. You will develop and launch prospect campaigns that nurtures from unknown prospect to loyal customer and support the end-to-end acquisition and installed base growth strategy to drive quality leads for the sales organization. Successful candidate will bring analytical thinking to a fast-paced, dynamic work environment, while always keeping the larger strategy top of mind. This position s to the Director, Demand Generation and has one direct .

Essential Job Functions

• Lead the daily operations of our marketing automation platform; manage automation rules, logic, landing pages, releases and s.
• Responsible for the creation, execution, and optimization of automated marketing programs to develop qualified sales leads, create brand awareness and engagement
• Support Sales & Business Development stakeholders, working with campaign marketing managers to gather requirements and understand campaign strategy to effectively design, develop, test, and deploy automated campaigns
• Develop the workflows and SLAs for complex processes such as lead qualification, lead scoring, lead routing, lead assignment, drip campaigns and trigger-based workflows
• Strategize, build, test/QA and launch email marketing campaigns including account based marketing engagement, nurture flows, and ad-hoc campaigns
• Identify opportunities to improve conversions through audience segmentation, A/B testing, marketing techniques, and processes
• Analyze metrics and s to determine the effectiveness of program engagement, consumption, and the development of new campaigns across products, solutions, business segments, and geography
• Work alongside of data and analytics team to ensure marketing and sales data are sync’ed between systems and field mappings are setup properly to meet ongoing and new requirements.
• Generate and present detailed KPIs and s for all demand generation initiatives; present findings to sales and marketing leadership.
• Monitor, analyze and on campaign performance to maximize ROI and sales
• Maintain and guide best practices on data privacy, and ensure we are compliant with CAN-SPAM, CA Privacy and GDPR guidelines for email marketing campaigns
• Monitor and on marketing automation performance including deliverability, engagement and influenced revenue
• Supervise & coach the marketing automation team

Competencies (Knowledge, Skills and Abilities)

• Solid understanding of workflow processes and systems within a marketing/sales cycle
• Operational knowledge of current data privacy policies and how to meet these requirements
• Proven ability to work collaboratively with multiple stakeholders, from varying areas of expertise, to drive consensus
• Excellent analytical, organizational and project management skills
• Detailed oriented with excellent communications, writing and organization skills
• Proficiency project management and task tracking systems, like Monday.com

Experience, Educational Reqts and Certifications

• Deep knowledge and experience with developing integrated and account based marketing campaigns
• 5-7 + years of work experience in B2B marketing automation with demonstrated lead, pipeline and revenue growth
• BA/BS in Marketing, Communication, or related discipline
• Experience with SAP Marketing Cloud, Salesforce, etc. is a plus