KINN & Co Hiring for Digital Marketing Specialist at Fremantle, Western Australia, Australia Full Time

Powered by strong coffee and a love of all things FUN, KINN & Co. deliver attitude-shifting, ticket-selling, feet-moving marketing campaigns and experiences that make brands sing. A full service marketing and communications agency, our clients range from hotels, restaurants, nightclubs, property development projects, festivals and events, all the way through to corporate clients, consumer packaged goods and services businesses. 

Role Overview:

We are seeking an experienced Digital Marketing Specialist with a strong focus on omni-channel marketing and paid social ads to join our small but mighty team in Fremantle. Our dream teammate has a proven track record in developing and executing irresistible, borderline genius digital marketing strategies across various platforms, with a particular emphasis on paid social advertising, email marketing, and SEO. 

Working alongside our content team, account managers and our head of marketing, you will be responsible for driving brand awareness, lead generation, and conversion campaigns for our clients. You’ll be strategising and managing the implementation of digital marketing initiatives for multiple campaigns and clients in varying industries, so thinking outside the box and trying new approaches comes second nature to you. 

Key Responsibilities:

• You will develop and drive comprehensive digital marketing strategies to achieve client objectives across multiple channels.
• Develop and select visually compelling creative that resonates with target audiences (working alongside our content creators and graphic designers). 
• Manage the digital marketing calendar, ensuring timely execution of your campaigns and initiatives, optimising as needed to deliver results. 
• Provide insights, s and recommendations for optimisation back to account managers and clients directly. 
• Manage the digital marketing budget effectively to maximise return on investment.
• Stay informed about emerging trends and technologies in digital marketing, providing thought leadership and recommendations for adoption.

We want to hear from you if: 

• You have experience working in an agency environment or managing an agency client-side (2-3 years’ experience). 
• You love working on the tools and implementing campaign strategies across all channels. 
• You’re thrilled by directing and selecting creative marketing content (working with content creators, photographers, videographers and graphic designers when needed) to get the best hooks for your campaigns. 
• You’re an omni channel marketer, a perpetual learner and you’re across a range of areas including SEO, Social Media, EDMs, websites and media buying. 

Programs & Tools you know like the back of your hand: 

• Meta Business Manager
• TikTok Ads Manager 
• Mailchimp 
• Google Ads, Google Analytics
• Later

We’ll be singing your praises for: 

• Your open communication style, deep love of your work & your ability to manage your own workflow. 
• Your attention to deadlines and ‘I’ve got this’ mindset. 
• Your keen eye for details and accuracy. 
• Your spidey senses for new trends, industry best practices, new ways of working and your commitment to always learning and improving your (already developed) marketing skills. This includes helping us as an agency improve our systems and ways of working –  we’re always up for working smarter. 
• Your fearlessness and ability to give it a try, even if you might fail. 

Bonus Points if: 

• You have experience in design systems such as Adobe Creative Suite, Canva, Cap Cut and Sketch.
• You’ve developed Linkedin and Pinterest ads. 
• Proficiency in HTML, CSS, and JavaScript development is a plus.

Culture and Benefits:

• Optional work from home days each week (but our central Freo office is pretty gorgeous and we share the space with an ice cream company, just saying). 
• Opportunities for professional growth and development through company-paid training, education and travel. 
• A supportive and inclusive work environment where everyone’s voice is valued and we thoroughly enjoy each other’s company. 
• Excellent birthday gifts.  

If this role sounds like you, please send our head of creative, Hannah, an email to [email protected] with your CV and a short cover letter OR a short vid clip that tells us about you. 

We can’t wait to meet you. 

KINN & Co.