Kings Island Hiring for Manager, Digital Marketing at MASON, Ohio, United States Full Time

Overview :

Cedar Fair is seeking a Manager of Digital Marketing at our Kings Island location. The Manager of Digital Marketing is responsible for driving successful brand strategy and a superior consumer experience on Kings Island’s multiple digital platforms including its website, mobile app, and social media channels including but not limited to : FaceBook, Instagram, YouTube, Twitter, Snapchat and through third-party influencers and content creators.

This includes the planning, creation, monitoring and maintenance of original content across each of these platforms, and the use of advanced analytics to measure success and make recommendations on future strategies.

The position also leads all aspects of Kings Island’s social media presence including content planning and storytelling through photo, video and copy creation, along with monitoring engagement, moderating responses, ing on KPIs including guest sentiment, and managing a monthly budget for paid social content.

This position is also the day-to-day liaison for social media influencer relations, assists and sometimes leads special events, and is integral in supporting public relations and crisis communication management.

Responsibilities :

Develops and executes Kings Island’s social media strategies and plans, including the creation of both organic and paid social media content, scheduling and managing posts;

monitoring guest comments and responding promptly across all platforms.

Responsible for the growth of current and future social media platforms with strategies to improve KPIs such as engagement, following, social traffic to the website and conversions.

Ongoing monitoring and ing on key social media KPIs and providing guest sentiment ing for all platforms and channels.

Manages Kings Island’s website and mobile app content strategy by generating original content, leveraging existing content, and / or partnering with agencies and corporate teams for content while incorporating SEO best practices.

Develops digital content for all major attendance driving programs (including new products, consumer events, promotions, pricing, season passes, etc.

as well as keeping ongoing content up to date and fresh (including park hours, entertainment schedules, ride closures, etc.

Acts as liaison to the broader organization (marketing, sales, foods, merchandise, rides) by attending meetings and establishing ongoing communication to ensure all content is as relevant as possible.

• Assists as directed by the Director of Communications for programs such as, but not limited to : media and public relations support and commercial / advertising production projects.
• Where required, conducts or oversees video and photo projects for digital marketing needs, including food and beverage shoots, and drone videography.
• Coordinates crisis communication efforts across digital platforms, including the development of consumer responses / statements, posting on social media outlets, and answering guest questions / comments on social platforms where appropriate.
• Assists PR team with media and guest inquiries.
• Responsible for assigned digital marketing budget and justifying amounts spent, timely ing, and management of expenses.
• Manages the Kings Island Marketing photo and video asset library by keeping existing content organized, adding new photos / videos as they’re created seasonally, and working with local and corporate teams to designate proper usage guidelines for the assets (e.

g. use on social, collateral, paid media, determining usage life, etc.). Also responsible for all related multimedia equipment.

• Management of the seasonal digital content team, providing daily supervision, guidance and feedback.
• Manages assigned budgets and works directly with external agencies on the development of web content and infrastructure, such as SEO / SEM, digital advertising, content development, and ing.

Stays abreast of current trends and evaluates growth opportunities for the company websites and social properties.

Adheres to and enforces all Cedar Fair and specific Park policies and procedures, including safety, attendance and EEO policies, and demonstrates commitment to customer service in all aspects of employment.

Qualifications :

• Bachelor’s Degree (4-year college or university) coupled with 3 5 years of related work experience (prior experience in Marketing, Communications, Journalism, or Creative Arts is an asset)
• High degree of PC literacy, including MS Office, Adobe suite (Photoshop, Premiere Pro, After Effects, InDesign), proficiency with social media platforms (including Instagram, Facebook, TikTok, Twitter, and YouTube), experience with visual and audio editing tools and tech, and familiarity with web content management systems;

SEO / SEM and e-commerce experience a plus.

• Extensive skills in photo and video asset creation and editing
• Graphic Design proficiency in creating engaging social media video and photo posts, stories, reels, Tik Toks and tweets
• Highly proficient writer able to create compelling digital content copy, coupled with strong verbal, presentation, and analytical skills
• Must be detail-oriented and possess excellent planning and organizational skills
• Self-motivated, curious and results-oriented with strong customer service skills and the ability to work in a team environment required
• Theme park or entertainment digital marketing experience a plus
• Ability to pass a mandatory (or random) drug test, per Company policy, unless prohibited by state or provincial law.
• Ability to pass a background check, if 18 years of age or older, which may include, but is not limited to, credit, criminal, DMV, previous employment, education and personal references, per Company policy, unless prohibited by federal, state, or provincial law.
• Ability to work nights, weekends and holiday periods to meet business needs.
• Driver’s License.

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