Responsibilities:
Create, review, and update content on e-commerce websites in collaboration with design, marketing, and product development teams Create guidelines and procedures for content creation and new product listings Develop monthly marketing plans to increase digital sales on our website and other digital platforms Create digital marketing strategies that are in line with our business goals and messaging Analyze customer feedback to improve user experience, adjust ongoing campaigns, and increase traffic on all digital platforms Execute ad campaigns on search engines Conduct A/B testing Monitor and analyze relevant metrics to evaluate the performance of each marketing campaign and create s for the Marketing Manager
Requirements:
Bachelor’s Degree in Marketing, Business, or Communications Preferred
3+ years of experience in Digital Marketing
Hands-on knowledge of web analytics and optimization tools (primarily Google Analytics) Strong understanding of digital marketing best practices Experience with A/B testing and performance analysis Proven track record in online sales or marketing campaign management is a plus Strong communication and analytical skills.
Job Type: Full-time
Pay: From $52,401.00 per year
Benefits:
Ability to commute/relocate:
Experience:
Work Location: Hybrid remote in Amarillo, TX 79118
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