Key Group Hiring for BB Marketing Manager at Preston Full Time

More2Life is part of the Key Group of companies and has been a pioneering force in the Equity Release market since its launch in 2008. Today, operating from our offices in Preston, we help over 1000 people every month to confidently release cash from their homes, significantly growing year on year to become one of the largest lifetime mortgage lenders in the UK.

We’re looking for an experienced B2B Marketing Manager to plan, manage and monitor marketing strategy and campaign activity across the advice firms that operate in the later life lending market, in order to maximise enquiries from advisers. This role is an integral part of the business and is ultimately responsible for nurturing relationships with our adviser base to ensure the More2Life brand is seen as the ‘lender of choice’.

Key responsibilities:

• Plan, develop and implement effective marketing communications to drive brand consideration for more2life.

• Working alongside and in collaboration with the other B2B teams to ensure more2life campaign messages are cascaded to the wider market (e.g. through Air Club, networks and strategic partners)

• Support the Head of Manufacturing Marketing with the development of the B2B / B2B2C marketing strategy and the tactical manufacturing marketing plan, maintain this plan by way of rolling monthly/quarterly updates

• Ensure that all marketing activities are progressed and delivered on time, on budget and meet a specific business/marketing objective, and ensure the brand messaging pillars and ‘tone of voice.

• To produce ongoing status s (marketing dashboard) and regular account campaign analysis s as required, focusing on ROI

• Act as the primary point of contact / liaison for key stakeholders within the business

• Plan, develop and implement marketing campaigns utilising different channels, using testing models to identify the most appropriate/effective approach to help improve ROI

• Identifying and testing new and emerging media channels/campaign initiatives – demonstrate and on outcomes from testing to evidence implementation of marketing best practice

• To write effective copy (both off- and online) for marketing promotions and brochureware. Where necessary, brief and manage third party design/marketing agencies to assist with campaign execution

• Ensure full compliance across all marketing activity where appropriate

• Work in collaboration with all stakeholders across the business and be able, where necessary/required, to present marketing s to Board level.

Skills and experience:

• You must also be able to plan, organise and control day-to-day work on a number of projects

• Strong communication and presentation skills, with a positive persuasive manner. Able to present /negotiate to Board level

• Excellent organisational and planning skills, advanced coaching skills

• Creative and enthusiastic

• Able to contribute to operational/strategic, internal/external plans

• Work well within the team environment and be able to work under pressure of deadlines

• Desire to ‘pitch in’ and work with the team to meet company objectives

• Highly motivated, resilient, ambitious

• Excellent attention to detail

Most of all we look for people who display and work around the core values of our business.

Ambitious – to break ground to help our customers enjoy a better retirement.
Supportive – relationships are key to everything we do.
Personal – going above and beyond to offer exceptional service.
Integrity – honest, true and transparent in all our relationships.
Responsive – whatever the challenge we’ll deliver the right result.
Expert – experts in our field, our thirst for knowledge never stops

Benefits:

• 25 days holiday, plus bank holidays. Rising to 28 based on length of service.

• Additional holiday purchase scheme

• 1 charity day

• Tier 1 pension (5% Employee, 8% Employer)

• AXA Exec (Self) Health cover

• Life Assurance

• Rewarding Staff Referral Scheme

• Long Service Award

• Enhanced Maternity & Paternity