Kendra Scott Hiring for EMAIL MARKETING SPECIALIST at Austin, Texas Full Time

Job Description

We are looking for an individual who will bring email marketing savvy to our digital team. Our ideal candidate is a self-starter who thrives in a fast paced and collaborative environment.

• Apply your enthusiasm for fashion and a rapidly growing lifestyle brand to strategically align our email marketing campaigns to achieve business goals.
• Utilize your focus on the details to WOW our growing customer base and ensure excellence in every email delivered.
• Come to the role with a can-do attitude and an eagerness to learn and take on additional projects or responsibilities as bandwidth allows.

Responsibilities will include, but are not limited to:

•Set up and schedule email campaigns within ESP using drag and drop functionality and HTML.
•Utilize segmentation and dynamic content within ESP to target email content to select audiences.
•Maintain email customer/subscriber database to ensure list health.
•Analyze key email, SMS and homepage KPI’s to optimize the channel and share out with appropriate cross functional partners in partnership with CRM Lead.
•Work on automation of triggered message campaigns that are currently manual. Targeting key customer segments identified through customer analytics.
•Work closely with our ESP account manager to utilize proper functionalities and seek out new opportunities to maximize usage of the platform.
•Process all creative and image uploading for email asssets through our content management system while working closely with our graphic design partners for content needs/edits.
•Maintain email marketing calendars to reflect changes to launches, promotions and priority messages.
•Regularly save and share great competitive email and digital content examples to keep our program fresh and competitive.

Qualifications:
•Bachelor’s degree
•2+ Years of Email marketing experience. Retail and/or Fashion experience a plus.
•Knowledge and understanding of email performance metrics and A/B testing.
•Working knowledge of HTML/CSS.
•Proficient in Excel.
•Experience with email ESPs (Listrak preferred) a plus.
•Able to focus on details and excellence of all communications.
•Superior written communication skills.
•Excellent verbal communication skills.