Jonathan Simkhai Hiring for Senior Marketing Manager at West Hollywood, California Full Time

Jonathan Simkhai is searching for a Senior Marketing Manager. This position drives strategy, execution and optimization of media across all marketing channels. Oversees streamlined and cohesive cross channel communication. The role is integral to the success of the Digital team, helping to shape the voice of the brand, launch new collections, streamline communication and maximize DTC sales. The role is intended for one well adept in digital marketing, deeply passionate about fashion and eager to contribute to a growing team with ambitious goals. Responsible for performance of core marketing channels: Direct, Email, Organic Search, Organic Social, Paid Search, Paid Social, Affiliates and Display. Act as a liaison between our ad agency and the brand managing campaigns from ideation to implementation.  

This is a fast paced environment. Strong project-management skills and the ability to juggle multiple projects is a must. Responsible for managing the content calendar including all creative assets and deliverables across core marketing channels. It is vital to incorporate scheduling and planning resources that help organize the tracking of content and timely rollout of campaigns. Position reports to Head of Digital.

Responsibilities:

• Implement strategic marketing initiatives to acquire new customers, increase order frequency, build brand loyalty and maximize DTC sales.
• Manage, organize, update and edit marketing calendar including new collection launches and promotions
• Conceptualize, implement and manage marketing campaigns including creative, production and agency management
• Define and manage marketing performance communications from weekly performance recaps to quarterly business reviews
• Manage Email channel on Klaviyo including strategy and implementation. Copywriting experience a plus.
• Maximize Affiliate channel by increasing recruitment and partnerships
• Collaborate with Creative on content and editorial needs
• Collaborate with Operations on user experience optimizations and marketing opportunities
• Communicate with internal teams to ensure alignment and cohesive messaging (Operations, Creative, Retail, Buying, Production)
• Incorporate workflows and planning documents to keep all teams on track and help organize campaign rollouts
• Brainstorm new ideas and rollout strategies regularly
• Partner with creative agency to ensure best in class advertising
• Develop testing calendar to gather insights on audience behavior on an ongoing basis
• Develop seasonal brand awareness and customer acquisition campaigns
• Be the gatekeeper for Simkhai marketing initiatives by maintaining a firm grasp on all aspects of the marketing calendar and paid media performance

Qualifications:

• Must have minimum 5 years digital marketing experience and a proven track record of growing audiences and driving revenue
• Must have Bachelor’s degree
• Must have Luxury or fashion experience
• Excellent verbal, written, and communication skills
• Robust knowledge of digital marketing and social media
• Creative and thoughtful, bringing fresh ideas to the team daily, strong sense of ownership
• Experience managing the Email channel including list growth, A/B testing, segmentation and personalization. Klaviyo experience a huge plus.
• A thirst for knowledge regarding digital innovation and ecommerce
• Comfortable analyzing and synthesizing data to develop actionable insights and optimize performance
• Attention to detail is critical as we maintain the highest level of quality control for all content including consistency, accuracy, and completeness against brand standards
• Knowledge of analytical tools and platforms including Shopify, Google Analytics, Commission Junction, Facebook and Instagram Insights
• Ability to prioritize tasks based on greatest impact, manage tight deadlines and work diligently

 About Us:

Established in 2010, the Jonathan Simkhai brand provides luxury ready-to-wear for the modern woman. The core aesthetic philosophy plays with the tension of feminine strength and sensuality; this is reflected in the employment of customized fabrics, romantic detailing, linear lines, and contoured silhouettes. Through designs that seek to embolden women with confidence and ease, the brand represents modern versatility. As a 2015 winner of the prestigious CFDA/Vogue Fashion Fund, Jonathan Simkhai continues to redefine the 21st century wardrobe and reinvigorate American fashion.