Jobot Hiring for Director- Digital Marketing at Falls Church, VA, United States Full Time

Work with a strategic communications firm that builds world-changing outcomes for its clients and their communities!

This Jobot Job is hosted by : Ann Huron

Are you a fit? Easy Apply now by clicking the “Apply” button and sending us your resume.

Salary : $120,000 – $160,000 per year

A bit about us :

Strategic communications firm that builds world-changing outcomes for its clients and their communities. For more than 20 years, the firm has helped clients in a diverse range of industries find and refine their stories and share them with the world in unique and impactful ways.

Our vision is to help our clients solve their toughest strategic challenges and make an outsized impact on their organization and the worlds they touch.

Why join us?

• 30% Remote
• Paid Volunteer Time Off
• Generous holiday and vacation policies

Job Details

Status : Exempt-Salaried

Work Location : Falls Church, Virginia

Travel : 5 %

Role Responsibilities

Take our growing digital marketing business to the next level by elevating and defining the core set of services we offer, developing playbooks and toolsets to maximize the impact of our services, and providing resources to clarify our offerings and value proposition to clients

Support sales and business development efforts by delivering thoughtful, strategic, actionable insights for prospects via proposal or prospect discovery meetings

Manage paid digital team and workflow to coordinate efforts and sync strategies across all strategic communication channels including earned, owned, and organic

Work with the internal teams and clients to develop and roll out effective paid media plans

Implement paid media campaigns that deliver on aggressive pipeline and revenue targets across all paid media platforms

Ability to analyze audiences and campaigns targeting those audiences for strategy and ongoing insights.

Provide executive guidance and lead strategic account guidance based on data-driven ing.

Administer media budgets and performance guidelines to optimize client goals

Develop clear goals and metrics with monitoring systems to ensure client requests and expectations are met and exceeded

Required

Minimum of 8-10 years of digital media experience across social, search, and programmatic

Proven business and team builder

Alignment with guiding principles

Thoughtful and strategic communicator, internally and externally

Ability to lead and assist clients across the range of paid digital platforms

Demand and lead generation driven; proven funnel strategy engagement approach driven by audience insights

Driven to exceed expectations and do hard things that others can’t or won’t

Team management and strong collaboration skills with internal and external teams

Comfortable in a fast-paced environment with high-performance expectations

Desire to use skills to have a lasting positive impact on the world

Proven experience and track record of digital marketing strategy development and execution across a wide range of media platforms

Experience and skills with PPT and Excel

Experience with Google Tag Manager, Google Analytics, Google Data Studio, Google Ad Grant, AppleCart, Geotargeting, Adservers and demand side platforms, and AI

Preferred

Experience in digital marketing for political campaigns is a plus, given the fast-paced, high stakes nature of political advertising.

Experience with advanced analytical tools beyond Google Analytics, for consumer data and intelligence such as Adobe Analytics, Amplitude, Resonate, Mixpanel and others

Certifications related to digital marketing such as Google Ads certification, Meta Blueprint and others is a plus.

Benefits

The firm offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan.

Optional long-term disability and additional Life Insurance are also available. Provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee participation.

We believe great things happen when people come together and are committed to building a collaborative in-person work environment.

Committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work 30% of the time remotely.

Provides generous holiday and vacation policies, paid parental leave, and an additional week of paid volunteer time off to encourage employees to invest time in a 501C non-profit of their choice.

Equal Opportunity Employer

Interested in hearing more? Easy Apply now by clicking the “Apply” button.