JBC Hiring for EMAIL MARKETING MANAGER – RETINTION (Remote) at Los Angeles , California Full Time

Title: Email Marketing Manager- Retention

Company Description: Well-known women’s apparel brand

Location: Remote, PST hours

Responsibilities:

Create triggers, automations, and journeys within Salesforce Marketing Cloud.
Build strong relationships with email, SMS, and push vendors.
Proactively partner with merchants, graphic designers, website team, brand marketing, IT, customer service and store operations to drive overall program efficiency and success.
Partner with customer strategy and loyalty teams to determine segmentation and develop reporting based on program and campaign needs supporting lifecycle marketing programs from concept to implementation for acquisition, retention, reactivation and loyalty campaigns across marketing, transaction and triggered emails.
Communicate critical performance metrics including weekly, monthly and quarterly program performance as well as testing, SL and heat map analysis to drive program optimization.
Develop, produce, and leverage reporting to determine the effectiveness of email strategies (heat maps, deliverability, performance, etc.)
Recommend new ideas and innovations to grow and improve site/store traffic and revenue while optimizing contact strategies for overall file health.
Keep current with digital marketing industry trends and best practices.
Partner and coordinate work with outside agencies as required.
What You’ll Need:

Bachelor’s degree in Business, Marketing
5-7 years of demonstrated email marketing experience
Expertise in HTML, CSS, Ampscript, responsive design, SQL, and an understanding of email design and best practices
Strong ability to QA and troubleshoot code in a timely manner
Experience with SMS and Push marketing is a plus
Advanced experience with ExactTarget/Salesforce and Return Path strongly preferred
Experience with Redpoint is a plus
Experience with Liveclicker or Movable Ink is a plus
Experience with SmarterHQ, Bluecore, or similar vendor is a plus
Excellent analytical and creative skills
Strong ability to collaborate and partner with cross-functional business partners and vendors to execute strategy and influence change
Comfortable in a fast-paced, dynamic environment where the only constant is change
Proficiency in Microsoft Excel (pivot tables, vlookup, macros)