JBC Hiring for DIRECTOR OF MARKETING at New York – Hybrid, New York Full Time

Location: New York, NY (Currently Remote – Hybrid in Q1 2022)

Company Description: Global retailer in the accessory industry

Responsibilities:

GENERAL FUNCTION

This Marketing Director role will be a critical member of the high energy, dynamic marketing team, leading new business development initiatives.  This role will own multiple marketing projects, ensuring that strategies are developed and executed against the needs of the business and the overall brand.  Key aspects of this position include strategic thinking, relationship management and building at all levels – including VP and above, merchandising and visual strategy development and execution for new lines of business, cross-functional project planning and management, analysis, and project costing.

MAJOR DUTIES AND RESPONSIBILITIES

• Develop a deep understanding of current and potential third-party partners’/host businesses customers, customer behaviors, customer mindset, marketing strategies, brands and areas of opportunity in order to develop insight-driven actionable strategic marketing plans
• Direct, develop, and manage integrated activation to support key brand initiatives in both the brand and Host environments.
• Deep and robust fiscal management of P&L and ROI for Hosts businesses
• Develop insight -driven marketing recommendations including budgets and budget management to drive the brand and House & License brands
• Proactively identify areas where non-standard processes will be required, quantify impact to the business, and develop recommendations to standardize while directing resources to support.
• Identify opportunities and align marketing/business development leadership to ideas, then lead cross-functional teams in implementation of marketing initiatives by building and leading effective project teams.
• Proactively identify and own the status and communication of marketing related business development project milestones, risks, and mitigation strategies.
• Translate business objectives to tactics by owning the development of marketing strategy plan and execution across multiple partners and platforms.
• As needed, creative brief development with agencies and alignment with internal and international team
• Analyze effectiveness of business and marketing efforts by measuring key criteria and metrics including brand growth, consumer insights, field/associate insights, traffic & conversion, transactions, etc.
• Interpret contract terms and conditions to understand partnership requirements and opportunities to optimize the business.
• Establish and enforce principles and constant optimization efforts
• Provide support for key strategic priorities and brand messaging
• Represent consumer perspective in major decision-making processes
• Cross- channel integration impacting and including CRM, web, eCom, store, PR, media, consumer activation, partnership programs, lease-required advertising and more.

BASIC QUALIFICATIONS

• 10+ years marketing experience
• Fashion, luxury or specialty retail marketing experience ideally with a Global Brand with headquarters based outside of the United States
• Strong history of managing relationships and developing marketing strategies for Licensed / third party concession or wholesale Strong Project management skills
• Creates a fun, inspiring, and inclusive work environment that reflects the culture of the brand.
• BS in business, marketing or similar experience