Jackson Spalding Hiring for Manager, Data Analytics & Insights at Atlanta, GA, United States Full Time

MANAGER, DATA INSIGHTSAre you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place.

Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals.

Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.

ABOUT THE ROLEWe’re seeking?a Manager, Data Analytics & Insights to join our growing team. In highly technical terms, we are looking for a data ninja to help us turn data and insights into strategy, action and proof of impact?

across?marketing, PR and communication channels paid, earned and owned.In short, the manager of data insights & analytics will help us use data to decide what to do?

and?how we did.? The successful candidate needs to have a genuine passion for?data?analytics, data-driven insights, the consumer journey and?

an?ability to?show?a?measurable?path to?a?defined conversion.RESPONSIBILITIESOversee all aspects?of?identifying,?collecting, measuring and interpreting?

data?across all our digital marketing efforts to?increase effectiveness,?uncover business insights, influence audience behaviors?

and make better decisions.You’ll understand multi-channel execution strategies and tactics, web analytics, cross channel attribution, conversion optimization, and personalization.

While you may love to nerd out on the data, you’ll also be able to translate that into easy-to-digest?s?for clients and fellow team members, including bespoke dashboards that clearly visualize performance and recommendations.

We also expect you to lead by example. By that, we mean roll?sleeves up, dig deep into the data firsthand,?and?build a?strong?

team by leading?and developing?new talent.Specific responsibilities include but are not limited to : + Extract and organize data from?

multiple?sources (campaign performance, social listening, competitive analysis)?to derive actionable insights?and optimize business outcomes+ Leverage visual analytics to build thoughtful presentations / s to deliver?

clear and actionable?strategy?and?performance?insights+ Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a storytelling approach grounded in?

client?business reality and brand objectives+ Provide optimization recommendations?to clients to support the most efficient and effective?

channels, partners, and tactics+ Identify gaps / requirements from a measurement standpoint and the best tools to meet the needs of our agency and clients+ Meet with?

internal account teams,?creative team members?and brand planning teams?to?accurately?scope out?projects?and budgets.+ Support and work closely with our Digital, Paid Media and other client-facing teams PPC / SEO, Paid Media, Email Marketing, and Content Marketing.

Define early in the process what is going to be measured,?why it needs to be measured and how that data will be used,?as well as ing on the insights+ Share knowledge and learnings across the agency to keep teams?

aware of and motivated?to put our analytics acumen to work for their clientsQUALIFICATIONS+ 5+ years of?work experience in measurement and analytics strategy applicable to marketing and / or media?

including experience with extensive data integration, omnichannel, multiplatform marketing modeling, and continuous analysis with critical test theories+ Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information systems, Business Analytics’ or related field+ Knowledge of Digital Media, Marketing / Advertising industries highly preferred agency experience is a plus+ Strong, independent work ethic with minimal supervision needed+ Ability to give clear direction and give / receive constructive feedback+ Demonstrated ability to foster ideas and growth among a team+ Excellent written and oral presentation skills+ Strong problem solving and consulting skills+ Comprehensive understanding of?

media?metrics?(e.g., CTR, CPM, etc.)?measurement?analytics,?quantitative?business measures (ROI, LTV, etc.),?statistics?(sample size, margin of error, etc.

Strong familiarity with statistical / data mining concepts and?methods+ Experience working with measurement partners?for brand lift, conversion lift, MMM and?

MTA?(Nielsen,?Millward Brown, etc.)+ Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics?

required+ Demonstrated proficiency in managing multiple digital marketing channels+ Expert?with data visualization tools+ Experience with web analytics (Omniture,?

CoreMetrics, Google Analytics, WebTrends, etc.)+ Experience with?CRM?data?analysis (customer?segmentation / churn / lifetime?

value,?etc.)+ Expertise?with?industry-leading analytics approaches (e.g., digital analytics, A / B testing, database analytics, data visualization and tools (Adobe,?

SQL and Tableau) to transform data into?meaningful?insights+ Ability to provide examples of non-confidential case studies or work deliverablesEMPLOYEE BENEFITSWe believe that great work starts by taking care of our people.

Below are just some of the benefits we provide the JS team.+ World-class health care+ Profit-sharing+ Unlimited sick days+ 401k match + personal financial planning+ Flexible work environment : This means that for roles where it makes sense, you’ll have the option to spend some time in our incredible workspaces (when it’s safe to do so) and some of your time working remotely – whether from home or elsewhereJackson Spalding is an equal opportunity employer.Powered by JazzHR