Jack Laurie Group Hiring for Digital Marketing Specialist at Indianapolis, IN, us Full Time

Job Description

Digital Marketing Specialist Job Description

Role / Title : Digital Marketing Specialis t

Department : Sales & Marketing

Location : Open

Date : January 2024

s to : Director Marketing / Communications

Job Summary :

As a Digital Marketing Specialist at Jack Laurie Group, you will be responsible for managing our digital marketing campaigns across various channels.

The ideal candidate will have a strong background in Google Analytics, SEO, Pay-Per-

Click (PPC), and other digital marketing strategies to drive online presence and achieve business goals.

JLG Core Value Expectations :

Live with INTEGRITY R eliably do the right thing

Operate with ACCOUNTABILITY Tak e responsibility for your actions

Communicate with CANDOR B e open, honest and sincere

Win with TEAMWORK B e collaborative as a team to achieve a common goal

Essential Function :

Campaign Coordination :

Collaborate with the marketing team to plan and execute digital campaigns across various channels (social media, email, PPC, SEO, etc.).

Coordinate timelines, resources, and tasks to ensure smooth campaign execution.

Monitor campaign performance and provide s to analyze the effectiveness of each campaign.

Content Management :

Assist in content creation and management across digital platforms

Ensure content is aligned with brand voice, messaging and SEO strategies.

Schedule and publish content on various platforms, maintaining content calendars.

Social Media Management :

Create, curate, and schedule engaging social media content .

Monitor social channels, engage with the audience, and respond to inquiries or comments.

Analyze social media insights and metrics to optimize content and strategy.

Email Marketing :

Manage email lists, segmentations, and automation workflows.

Help in the creation and execution of email marketing campaigns.

Monitor email performance metrics and suggest improvements.

Analytics and ing :

Work with Marketing Director to generate regular s on key performance

indicators (KPIs) and provide insights for optimization.

SEO and SEM Support :

Assist in keyword research, on-page optimization, and link-building efforts to improve search engine rankings.

Support paid advertising campaigns (Google Ads, etc.) by monitoring performance and making suggestions for optimization.

Qualifications Required :

Bachelors degree in Marketing , Digital Marketing, or a related field.

Proven experience as a Digital Marketing Specialist or similar role.

In-depth knowledge of Google Analytics, SEO, PPC, social media platforms, and email marketing.

Strong analytical and data interpretation skills.

Excellent communication and interpersonal skills.

Creative thinking and problem-solving abilities.

Work Environment : Office Setting

Office Setting

Physical Demands :

Sitting, Standing, Bending

Position Type / Expected Hours of Work

Salaried 8 : 00-5 : 00

Travel

MInimal

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

KPI’s :

Website Traffic and User Engagement : Monitor and increase website traffic, time-on-site, and other relevant engagement metrics.

Conversion Rates : Track and optimize conversion rates for key actions, such as lead generation.

SEO Performance : Improve organic search rankings and visibility for key industry-related keywords.

PPC ROI : Maximize return on investment for pay-per-click campaigns through effective budget management and optimization.

Email Marketing Performance : Monitor open rates, click-through rates, and unsubscribes.

Requirements

Bachelors degree in Marketing, Digital Marketing, or a related field.

Proven experience as a Digital Marketing Specialist or similar role.

In-depth knowledge of Google Analytics, SEO, PPC, social media platforms, and email

marketing.

Strong analytical and data interpretation skills.

Excellent communication and interpersonal skills.

Creative thinking and problem-solving abilities.

Must be : Positive

Positive

Coachable

Professional

Creative

Enthusiastic

High Energy

Action-oriented

Detail-oriented

Benefits

Health – Medical, Dental, Vision

Life Insurance

Disability insurance

401 K matching

Paid holidays

Requirements

Bachelor’s degree in Marketing, Digital Marketing, or a related field. Proven experience as a Digital Marketing Specialist or similar role.

In-depth knowledge of Google Analytics, SEO, PPC, social media platforms, and email marketing. Strong analytical and data interpretation skills.

Excellent communication and interpersonal skills. Creative thinking and problem-solving abilities. Must be : Positive Coachable Professional Creative Enthusiastic High Energy Action-oriented Detail-oriented