Ironside Press Hiring for Digital Marketing Specialist at Vero Beach, FL Full Time

Digital Marketing Specialist

Ironside, located in beautiful Vero Beach, FL, has been in business since 1989 working with small and medium sized businesses in Florida. We pride ourselves in offering comprehensive marketing services from digital marketing, website design, and email campaigns, to print, photography and video. We’ve made digital marketing easy and affordable, but most of all, our customers know that they can delegate all their marketing efforts to Ironside and be assured that they’re getting world world-class quality and personable service. Quite simply, we do digital differently, and our customers love us for it.

As a Digital Marketing Specialist, you will be responsible for managing digital advertising campaigns across various platforms and optimizing our clients’ websites for search engines. The ideal candidate should have a solid understanding of programmatic and social media ad platforms, SEO best practices, a proven track record of driving organic traffic, and expertise in managing successful digital advertising campaigns.

Why Join the Ironside Team?

If you’re a go-getter that loves to take initiative, tackle strategic problems, a constant learner, and making a big impact for small businesses, then this position is for you.

What You Will Be Doing

• Develop strategic digital marketing plans for new & existing clients that align with their business goals.
• Build and launch Search Engine Marketing (SEM) / Pay-Per-Click (PPC) / Brand Awareness Display and Video campaigns on platforms such as Google Ads and Meta Ads for clients.
• Create effective local, regional, and national Search Engine Optimization (SEO) campaigns for clients.
• Use Meta Ads platform to develop effective Facebook & Instagram advertising campaigns for clients.
• Research and create strategic keyword lists and ideas for PPC and SEO campaigns.
• Work closely with a diverse set of small business owners from a variety of different industries.
• Monitor ongoing campaign performance and execute key campaign optimizations daily.
• Perform routine competitive research and analysis to inform client of any changes in current market environment.
• Create A/B testing opportunities from a multitude of variables to increase the efficiency of client’s campaigns and generate better results.
• Collaborate with cross-functional teams to create compelling ad creatives and landing pages that align with campaign goals.
• Develop and test new strategies designed to increase lead volume, conversion rates, and lower cost-per-clicks across campaigns.
• Use tools such as Google Analytics to find patterns and new campaign opportunities for client growth.
• Track and key performance indicators (KPIs) to measure campaign success and provide actionable insights for future campaigns.
• Stay up to date with current digital marketing industry trends, market conditions, and best practices.

What You Bring

• Bachelor’s degree in Marketing, Advertising, or a equivalent experience.
• 3 to 5 years of proven experience in creating, monitoring, and optimizing programmatic and social media ad campaigns.
• Proficiency in utilizing digital marketing platforms, such as Google Ads, Meta/Facebook Ads Manager, and other programmatic advertising platforms.
• Experience and knowledge of Google’s services, including Google Analytics, Google Ads Keyword Planner, and Search Console
• Excellent critical thinking, analytical, and problem-solving skills
• Strong writing ability with emphasis on creative marketing copy
• Ability and willingness to learn new tools and technologies
• Understanding of forecasting, budgeting, billing, and campaign pacing
• Excellent customer service etiquette
• Exhibits solid communication skills (oral, written, and presentation)
• Obsessive attention to detail and ability to work in a fast-paced environment and manage multiple projects simultaneously.

EVEN BETTER!

• Google certified in Ads, Analytics, Display and/or Shopping
• Blueprint certified (Meta Ads)
• Experience working with WordPress
• Basic understanding of HTML, CSS, and JavaScript
• Understanding of .htaccess, robots.txt, XML Sitemaps, site speed optimization, and other technical aspects of SEO
• A solid understanding of search strategies, website mobile optimization, and other digital marketing industry trends

Why You’ll Want to Work at Ironside

• Fun, positive and highly collaborative culture among the team
• Plenty of room for growth with continuous feedback and consistent reviews throughout the year
• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off accrual, starting from day 1
• 401(k) participation available
• Business Casual work environment
• Team happy hours and outside activities
• On-the-job training

Salary is commensurate with experience.

This position is full-time and will be based in Vero Beach, FL.

Ironside is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new tasks may be assigned at any time with or without notice. Job may require sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Job Type: Full-time

Pay: $40,000.00 – $65,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Vero Beach, FL 32960: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital Marketing: 3 years (Preferred)

Work Location: In person