Invasive Species Council Hiring for Digital Marketing Manager – Remote / Work From Home at Sydney, New South Wales, Australia Full Time

Invasive species are the leading cause of animal extinction and a major driver of environmental damage. We are looking for a talented digital marketing specialist with 7 years plus experience to join a team that will make a big difference for the future of native wildlife in Australia. This leading digital marketing role will drive the growth of a dynamic national environmental organisation tackling one of the greatest threats to biodiversity – invasive species.

Position: Digital Marketing Manager

s to: Director of Marketing and Development

s: Senior Communications Officer, Digital Campaigner, IT consultant & designer

Basis: Full time or part time (4-5 days per week) depending on experience

Location: Remote home or shared office. Applicants close to Canberra/Sydney/ Melbourne/Brisbane/Katoomba are preferred.

Duration: Two-year contract, extension possible

Salary range: $105,000 – $120,000 plus super, depending on skills and experience

Context

The Invasive Species Council is going through a period of major growth. This is a new position to drive the rapid supporter growth and expansion of the organisation’s communications capability.

Job Description

The Digital Marketing Manager role leads the digital and strategic communications program at the Invasive Species Council. Key responsibilities for this role are to implement the digital and strategic communication elements of the Marketing Strategy to achieve growth targets and deliver marketing campaigns that help ISC generate action, build a movement of Australians to protect biodiversity from the growing threat of invasive species and build public awareness.

Managing a small team, you will apply your strategic, creative, technical and management skills to developing strategy and working ‘on the tools’. You will utilise cutting edge digital and strategic communication approaches to improve the performance of marketing activities to help achieve Invasive Species Council’s mission. Your track record of designing and running successful campaigns includes growing income and donors, reach, influence and impact, thereby furthering our mission.

Having a minimum of 7 years of marketing (including fundraising) under you belt, 5 of which have been in a senior digital marketing role, you will have a strong website management, digital content development and digital fundraising background.

This is an exciting opportunity for a driven and passionate environmentalist to join Australia’s leading advocacy organisation tackling invasive species at a very exciting time. The Invasive Species Council is two years into a journey of growth as we strive for our 2030 goal of no more invasive species led extinctions.

Responsibilities

• Develop and implement the digital marketing and strategic communications component of the ambitious three-year Marketing Strategy.
• Develop and execute multi-channel strategic communication and engagement initiatives to build supporters, donors, brand and issue awareness.
• Manage digital marketing assets including two websites and social media channels, overseeing daily administration and ensuring their optimal performance.
• Support the Conservation Director and Marketing and Development Director to investigate and employ best practice digital mechanisms for the community to contribute to advocacy and collaboration outcomes and provide funding, including lead generation.
• Build a network of allies, partners and collaborators to assist in building the awareness of the issue and the Invasive Species Council campaigns to advance our mission.
• Draft and develop written, digital, video, audio and print content materials for both online and print publications and brief, coach and review work from other members of the team to develop the same.
• Design the testing approach for digital campaigns that allows rapid experimentation, learning and refinement and set up general performance tracking and incorporate it into the day-to-day activities of team members.
• Prepare insightful analysis, recommendations and performance s.
• Create and use budget and forecasting tools that illustrate costs, expenditure, ROI and Key Performance Indicators for all digital growth efforts (fundraising, supporter growth, web traffic). Administer budget for digital program.
• Inspire and lead the Digital Marketing Team and, with assistance from HR staff, manage all staff related activities such as recruitment and selection, work plans and performance management, ensuring team members meet and exceed agreed objectives and targets by providing support, direction, coaching and feedback.
• Proactively contribute to the culture at ISC: a positive, fun, and value-driven culture within the team and ISC.
• Develop processes and procedures for the marketing team.
• Other duties as determined by the Director of Marketing from time to time.

Selection Criteria

Essential

• Bachelor’s degree in Strategic Communications or Marketing or an equivalent.
• Expert knowledge and practical understanding of how to strategically grow income, support and brand/issue awareness (i.e. expertise in lead generation & conversion).
• Demonstrated expertise to connect individual marketing and communications activities or products to higher-level strategies and goals, through a strategic frame.
• Demonstrated expertise in messaging, copy writing and managing a team to produce story-driven content about complex issues and political engagement in a way that engages a diverse group of target audiences and enhances the organisations image.
• Demonstrated expertise in producing a range of content (inc. writing) for impact and increasing engagement and conversion, building the brand, supporter, donor and income growth as well as fundraising income growth.
• Extensive experience executing campaigns/lead generation/fundraising across CPC platforms, landing page optimisation and A/B split testing campaigns to increase conversion.
• Extensive experience in analytics and ability to drive insight from data across a multi-channel campaign and providing performance s.
• Extensive experience in the strategic uses and administration of popular social media channels (e.g., Facebook, Twitter, Instagram) and their role in the supporter/donor journey to help drive fundraising success.
• Sensitivity to diverse audiences of varying political stripes and demonstrated sound judgement about messaging as a result.
• Demonstrated ability to work under deadline pressure with diverse, dispersed teams and manage production schedules to develop and deliver shared projects.
• Demonstrated project development, campaign planning and management skills.
• Willingness to be a team player who is always endeavouring to be a positive force within an inclusive workplace environment and takes the initiative going above and beyond to get the job done.
• Willingness to attend face to face staff meetings including a twice-yearly all-staff gathering.

Desirable

• Detailed understanding of environmental, agricultural and/or biosecurity issues.
• Experience working for an advocacy organisation.
• Extensive familiarity with scientific research and its application to real-world outcomes.
• Passionate about growing and strengthening a movement of people to protect biodiversity by tackling invasive species.

Location

Remote home or shared office. Applicants close to Canberra/Sydney/ Melbourne/Brisbane/Katoomba are encouraged to apply. The Invasive Species Council supports decentralised working arrangements.

HOW TO APPLY

Applicants must send a Resume, LinkedIn profile and a Statement explaining how you meet EACH of the selection criteria to demonstrate that you can do the job.

Applicants must also provide the following three samples of previous work that support the selection criteria:

1. A new supporter journey (3 pieces min including a fundraising piece);
2. Your best piece of writing (can include a script for video); and
3. A story of success of how you increased engagement and improved conversion for a fundraising ask.

Please also provide this requested information to our administration officer Alison Chan by email: [email protected] and cc [email protected] using the subject line: Digital Marketing Manager application via LinkedIn.

Applications that do not provide this information and do not directly address each criterion will not be accepted.

Let us know if providing the above-mentioned work is not possible. Depending on who you are, we could make an exception.

More Info

Contact the Director of Marketing and Development Amber Sprunt on 0437 388 895 for any further information.

About the Invasive Species Council

The Invasive Species Council is a non-government donor-funded organisation that seeks better laws and policies to protect the Australian environment from weeds, feral animals, insects, pathogens and other invaders. Invasive species have been the main driver of environmental loss of Australia’s native animals since colonisation and remain one of the main threats to the future survival of all our unique wildlife on land and sea.

Formed in 2002, the Invasive Species Council is Australia’s only environmental organisation dedicated to strategically tackling this issue and has made numerous interventions that have reduced the environmental impacts from invasive species.

Over recent years we:

• in 2023, won sweeping changes from the incoming NSW government.
• played a major role in ensuring the establishment the national office of environmental biosecurity.
• secured $411 million over ten years to eradicate red fire ants from south east Queensland,
• co-hosted the 2022 Australian Biosecurity Symposium.
• jointly conducted ground-breaking research to identify harmful invasive insects that could establish in Australia.
• led efforts to recognise the national threat from expanding populations of feral deer.
• driven the Reclaim Kosci campaign that seeks to reverse the protection of feral horses in Kosciuszko National Park.

Our 2022-2030 Strategic Plan and other background information can be found on our website: invasives.org.au.

A position description is attached.