Intero Chiropractic Hiring for Senior Content Manager at Pleasanton, CA Full Time

Do you have a wide breadth of marketing experience and deep knowledge of social media content and Google/Facebook Ads?

Do you dislike the corporate world, and want to be a key member disrupting a 127-year-old industry with a growing, cutting-edge, SMB health company?

Intero Chiropractic is looking for a Senior Content Manager to help increase the company’s online presence with content and maximizing paid ads. The ideal candidate will be a scrappy growth hacker that knows how to strategize, execute, measure, and optimize organic and paid media from start to finish that aligns with the company’s objectives. They will be self reliant, quick on their feet, and driven to achieve results over other drivers such as verbal appreciation and harmony. In addition, they will thrive in a fast growing startup, favor speed of action over multiple initiatives, and intuitively take the most direct path to a successful outcome.

At Intero, we do things a bit differently than the corporate world of the health industry, in fact, there is no corporate nonsense. If you want to be part of a company that is making disruptive changes and rapidly growing, you should apply now.

Role Overview

The role of the Senior Content Manager is to assist in the planning, execution, measurement, and optimization of our marketing efforts. The person in this role will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. They must bring forth a strong arsenal of content techniques and paid media methods to promote our services and public image.

Responsibilities

On a day-to-day basis, you might find yourself doing all the following:

• Community engagement on Youtube, Instagram, Tiktok, or Facebook.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to book appointments at our offices.
• Deploy social media content and own their implementation from strategy to optimization.
• Scope out projects and determine timelines, budgets, and key players involved
• Measure ads and content progress, across channels, and share performance with the team based on both leading and lagging indicators.
• Monitoring acquisition funnels and ensuring they align with key metrics.
• Own the organic marketing strategy and keep a pulse on Google, Facebook, and other ad platforms.
• In other words, to succeed in this role, you’ll need to be able to do a little bit of everything in marketing which, for the right person, should be a dream job.

Qualifications

• You have 5+ years of experience in marketing roles.
• You’re a self-directed, detail-oriented, high-performer with an exceptional drive for success.
• You love getting your hands dirty and doing whatever it takes to get a campaign successfully out the door on time and within budget.
• You’re a flexible & adaptable problem solver who is solution-oriented and driven by data.
• You are a proactive, effective communicator, and have ample experience managing various stages of the sales funnel.
• You have an entrepreneurial spirit and are excited by the challenges that come along with being part of a disruptive business.
• The ideal candidate will have the bread and butter of marketing (like basic SEO, copywriting, design, metrics, community building, and email campaigns), but is able to lead winning strategies with social media content and paid ads.
• Have excellent judgment and are able to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues.
• Pay attention to detail and be able to re-prioritize based on changing business needs.
• You are proficient with tools like Google Analytics, Tag Manager, keyword tools, Facebook ads, and perhaps A/B testing.
• You have an appetite for learning and adding to your skill set.

About Intero Chiropractic

Intero Chiropractic offers an innovative approach to healthcare and has the vision to elevate the standard of chiropractic. We provide a systematic and scientific approach to removing pain from the body. At our office, we are known for taking on tough cases.

Check out this video to learn more about how and why this company was founded: https://youtu.be/Zc3ER5YU56U

Where we’re going: To fulfill our vision of elevating the standard of chiropractic, we have currently started an information product business to teach other doctors and students this unique approach, are currently in the process of opening up a training facility, and our founder is currently authoring a book on our approach.

Our Core Values:

Do What you Say

Patients First

Humble yet Confident

Set a High Standard for Everything

Learner’s Heart

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Pleasanton, CA 94588: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What attracted you most to apply for this position?
• Please provide a link to your portfolio or a current social media channel you are working on.

Experience:

• Content marketing: 3 years (Required)

Work Location: One location