Responsibilities : Responsible for the overseas social media account content operations for our brand, including managing content in various formats such as images, text, and short videos.
Explore content strategies based on the characteristics of the target audience and platform positioning to effectively reach the target audience.
Aim to enhance brand influence, ensure content updates and dissemination quality. Plan and create creative content and copy for social media, manage content publishing schedules, and ensure consistency across all platforms.
Collaborate with internal and external resources to plan, execute, and analyze the effectiveness of content materials. Collaborate with overseas short video or community KOLs (Key Opinion Leaders), MCNs (Multi-Channel Networks) to meet platform requirements at different stages.
Optimize the advertising effects based on data feedback, ensuring ROI and enhancing platform reputation. Stay updated on trends in the fashion industry, be sensitive to hot topics and competitors, and keep track of activities on other platforms in the same industry.
Requirements : Minimum of 3 years of experience in content or self-media-related work (Experience with ecommerce or fashion brand-related accounts is a plus).
Proficient in creativity and communication skills, able to independently plan and execute small-scale social media campaigns.
Familiar with social media strategies on various platforms and familiar with content trends in Europe and America. Pay range : 110K – 144K base annually plus bonus, open to negotiation Location : LA Powered by JazzHR
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