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Social Media & Digital Marketing / Social Media & Digital Marketing
Integra Beauty Hiring for Digital Media Buyer (On-Site) Full Time
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Job Description:
Who We Are:
Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Los Angeles, Miami, and our two offices in Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.
We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange, Upness, and OFIR three leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.
Job Description:
The Media Buyer will be responsible for running digital campaigns across multiple advertising channels (Facebook, Instagram, TikTok, Youtube & Google). Integra has been highly successful in incubating and scaling brands in the health and beauty space and the Coordinator will join our incubation team to help take our newest brands to the next level.
Our ideal candidate will embody the following:
- Self-motivated with a strong drive to increase revenue and grow campaigns, in addition to inspiring and motivating those around them
- Excellent time management, prioritization and organizational skills
- Advanced analytical skills with digital measurements systems and methodologies
- Ability to formulate strategies and execute, with measurable results and benchmarks to define and demonstrate success
Duties and Responsibilities
- Manage ad strategies across multiple platforms and multiple incubation brands
- Collaborate with other marketing leadership to define and then execute the strategic roadmap for customer acquisition with accountability on team KPI goals: Spend, ROI, CPAs etc.
- Optimize and scale existing acquisition channels and campaigns
- Identify, test, and grow new acquisition channels and campaign
- Improve department wide processes including onboarding, A/B testing, creative pipelines
- Identify, organize, and present best practices to improve overall customer acquisition strategy
Qualifications
- 3+ years’ performance based digital marketing experience, running user acquisition marketing campaigns
- Must have demonstrated experience of being accountable for $5m+ ad spend per year
- Must have experience implementing large-scale digital marketing campaigns across major ad networks
- A deep understanding of data and accustomed to using data visualization platforms, e.g., Tableau, looker, amplitude, full story etc
- Able to interpret test results to make data-driven decisions
- Exceptional skills with spreadsheets and data crunching and analysis
- Able to pivot readily and react to real-time data, with a consistent drive for improvement
- Proven success in digital media buying role (bring examples and collateral to the interview)
- Mid to Advanced-level experience with general computer functions and mobility
- Bachelor’s Degree or equivalent work experience
- SEO/SEM experience
- Experience using Google Sheets
Benefits
- Medical, Dental, Vision, Life Insurance
- 401k plan
- Additional Opt-In Insurances
- Work/Life Balance
- PTO + Sick Time Pay
Our Core Competencies
- Action – takes the organization to the next level
- Results – drives progress and excellence
- Intellect – applies knowledge and wisdom
- Adaptability – values change and complexity
- Decisiveness – acts swiftly, with purpose and integrity
- Motivation – promotes inclusion and accountability
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