Insight Global Hiring for Digital Marketing Manager at Jeffersonville, IN, United States Full Time

A client in Jeffersonville, IN is looking to bring a Digital Marketing Manager onto their marketing team. They will be in charge of managing, executing, and coordinating digital marketing campaigns.

They will utilize Google Analytics to review customer purchase patterns in order to improve website content. They will be responsible for creating KPI’s, measuring algorithms and website traffic, and making recommendations on how to enhance digital platforms.

They will collaborate with the marketing team to ensure all media campaigns are aligned, including SMS, email, and social media.

The ideal candidate will have a strong background in marketing and previous leadership experience.

• HTML
• JavaScript
• Technical understanding to be able to be the liaison between marketing and IT
• Knowledge of affiliate marketing (retail cross promotions / brand awareness)
• Previous leadership / mentorship experience
• Bachelor’s / Associate’s degree
• 3-5 years of experience in a digital marketing
• 3-5 years of experience with SEO / SEM (search engine optimization / search engine management), managing website content, reviewing consumer data to continuously improve consumer experience.
• 2+ years of experience utilizing Google Analytics to effectively and optimize digital marketing campaigns (reading metrics)
• 2+ years of experience creating KPI’s to execute digital campaigns

Strong understanding of email, SMS, social media marketing