Informa Group Plc Hiring for Marketing Specialist at St Charles, IL, United States Full Time

Company DescriptionInforma is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, specialist digital content, and actionable data solutions.

As the world’s leading exhibitions organizer, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Farm Progress, a division of Informa Markets, is the market leader in the Agricultural sector. Our goal is to provide U.S.

farmers, ranchers and producers with content on production practices, trade, marketing, government policy, new technologies, critical insights and analysis that will support this community with the tools to make informed decisions that will drive growth for their businesses.

Farm Progress is the number one agricultural informational provider in the U.S. that utilizes print, digital, broadcast and events as communication channels for the Agricultural market.

Job DescriptionWhat we’re looking for : Farm Progress is seeking a full-time Marketing Specialist to be responsible for the execution of omnichannel marketing programs and research initiatives that will deliver the business objectives of the agriculture portfolio.

This includes, but not limited to, analyzing market trends, monitoring and optimizing campaigns, creating and updating websites, and developing s for continued performance improvements across channels.

Role Accountability and Duties : Execute omnichannel programs and deliver on KPIs based on the objectives of the group including but not limited to, events, digital, media services, and sales.

Drive engagement and acquire audiences in social, email, website, broadcast, and educational channels.Optimize marketing plans by adopting a test and learn approach to understand which channels are performing better.

Conduct market research and analyze trends to identify new marketing opportunities.Execute content strategies to engage, nurture, and convert audiences.

Update, maintain, and enhance our marketing, sales and event websites.Utilize customer journey mapping with a special focus on psychographics and buying trends, to understand how marketing activity leads to driving audiences and engagement.

Apply a digital first mindset to all campaigns to drive brand awareness, engagement, and conversions.Build and distribute detailed weekly, monthly, quarterly, and / or yearly s for stakeholders on critical metrics for lead generation, content consumption, website traffic, and other KPIsBuild good working relationships with key stakeholders : Sales, Production, Operations, Content, Data, and Leadership teams.

Support the cross-pollination of audiences for the portfolio.Develop an understanding of all key systems, ensure best practices, continuous improvements, and driving efficiencies.

Define new and innovative ways to improve campaign, processes, and day to day operations.Special projects as needed.QualificationsWhat you bring to the team : Prior B2B / B2C marketing campaign experience, executing on a strategy that raises awareness, generates interest, engagement, and conversionPrior audience marketing experience and ability to understand the target audiences, brand propositions and key messagesExperience in agri-marketing is a plusExperience in working with data platforms and segmentation strategiesContent Marketing experienceDigital marketing experience – SEO, Google Analytics, and paid searchExperience with CMS platforms and website development including HTML coding, etc.

Strong copywriting and editing skillsStrong verbal communication skillsAnalytical & problem-solving capabilitiesAbility to meet and exceed all deadlinesProven ability to use initiative when required and go beyond their duties and responsibilities to deliver ROI for the groupSelf-starter approach to work, with strong attention to detailInnovative thinker that delivers exceptional performanceAbility to work in a matrix organizationAdditional InformationWhat we offer : The pay range for this position is $60,000 – $65,000 depending on experienceAccess to LinkedIn Learning and other development / training opportunitiesHealth and Wellness Benefits (medical, dental, vision)401k and MatchingEmployee Stock Purchase PlanGenerous PTO policyWork-life balanceAdditional discounts through various partnershipsWe know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements.

If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply.

You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

All your information will be kept confidential according to EEO guidelines.