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Social Media & Digital Marketing / Social Media & Digital Marketing
Industrial Training International Hiring for Marketing Manager – Enrollment Demand Generation at Vancouver, WA Full Time
Full Job Description
Digital Marketing Manager – Enrollment Demand Generation
We are looking for a talented person to lead student enrollment demand generation efforts for CREWTEK campuses in support its mission to prepare the next generation of skilled workers for a meaningful life and career.
Key Results
- Increase brand awareness, website visits, and social media followers
- Drive student prospects for all campuses
- Contribute to maximizing student enrollment
Responsibilities
- Identify and test new digital platforms and tools
- Utilize web analytics tools to monitor site traffic and consumer behavior
- PPC and retargeting ad campaign management
- Contact list and email marketing management
- Support live marketing events as needed
- Requirements
- Social media account management
- 5+ years’ experience in B2C digital marketing with a preferred focus on educational services targeting the 16-30-year demographic
- 5+ years’ experience in a learning and development environment focused on commercializing training programs
- 5+ years of demonstrated experience in growth companies, startups, or unstructured environment in which new systems, processes, and results need to be achieved
- Ability to understand the needs, wants, and perceptions of Generation Z
- Excellent communication (oral and written)
- Create and/or manage production of marketing content appropriate for each channel including video, short-form video, photos, blogs, press releases, flyers, exhibiting displays, and other enrollment support collateral
- Experience working in or with non-profit, education, construction or industrial organizations is preferred. Hybrid position – Office location in Woodland, WA
Compensation
Base salary ranges from $65,000 to $80,000 depending on experience, credentials, and education. In addition to pay, this position is eligible for benefits including health insurance, 401(k), and PTO.
About CREWTEK
Incorporated in 2022, CREWTEK is a 501(c)3 nonprofit whose mission is to prepare the next generation of skilled workers for a meaningful career and life, while contributing to shrinking the skilled labor gap. CREWTEK offers multi-week training programs targeted for new entrants to the labor market and transitioning military. CREWTEK leverages ITI curriculum, VR simulators, online learning resources, learning methodologies, and more. Initial campuses are in Woodland, Washington and Houston, Texas. CREWTEK is a member of the Kingdom Companies Group.
About ITI
Industrial Training International (ITI) is a global leader in the design and delivery of learning solutions for organizations conducting crane, rigging, and load handling activities. Founded in 1986, the company originally specialized in instructor-led training, field services, and consulting. ITI has since grown to also produce live online, and on-demand courses delivered via the ITI Learning Hub and has been recognized with numerous industry association awards for its groundbreaking virtual reality crane simulator solution. For more information about ITI, visit iti.com.
EOE Statement
Industrial Training International LLC, is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, age, religion, sexual orientation, national origin, disability, pregnancy, genetic information, Veteran status, or any other legally protected characteristic as outlined by federal, state or local law.