Impact Recovery Systems Hiring for Digital Marketing Specialist at San Antonio, TX, US Full Time

Job Description

Job Description

Digital Marketing Specialist

Join our dynamic team at Impact Recovery Systems, a pioneering company in the safety products industry, as we seek a passionate and data-driven Digital Marketing Specialist.

This role is perfect for a dynamic professional who excels in diving deep into data, crafting compelling content, and executing innovative digital marketing campaigns.

If you have a knack for leveraging data analytics to drive marketing strategy and possess expertise in the implementation of digital marketing initiatives, we invite you to apply.

Key Responsibilities :

• Data Analysis and Insights Generation : Utilize data science techniques to analyze customer data, market trends, and campaign performance, transforming complex data sets into actionable insights.
• Content Strategy Development and Execution : Develop and execute a content marketing strategy that creates valuable, relevant content tailored to our target audience’s specific needs and challenges.
• Digital Marketing Campaign Execution : Plan, implement, and manage digital marketing campaigns across various channels (SEO, SEM, social media), using insights from data analysis to maximize engagement and conversion rates.
• Personalization and Customer Experience Enhancement : Employ AI and machine learning algorithms to craft and deploy personalized marketing messages and offers, enhancing the customer experience across all digital touchpoints.
• Performance Measurement and Optimization : Measure the effectiveness of marketing campaigns and content strategies using marketing analytics tools, making adjustments to optimize ROI.

Required Skills and Qualifications :

• Proficiency in data analysis, statistical modeling, and predictive analytics.
• Strong writing skills and experience with SEO principles and content optimization for digital platforms.
• Hands-on experience with digital marketing tools (e.g., Google Analytics, AdWords, Facebook Ads Manager) and platforms (e.

g., for B2B marketing).

• Practical knowledge of AI applications in marketing for personalization and predictive modeling.
• Exceptional communication and storytelling abilities.
• Strong project management skills, with the ability to manage multiple projects simultaneously.

Preferred Skills and Qualifications :

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• 3+ years of experience in a digital marketing role, preferably within the B2B manufacturing sector.
• Proven track record of developing and executing successful digital marketing strategies.
• Advanced proficiency in marketing automation software and CRM systems.

Impact Recovery Systems offers a competitive salary, comprehensive benefits, and a dynamic work environment. If you are eager to contribute to our mission and grow professionally, we would love to hear from you.

Apply now to become a part of our innovative team!

Company Description

Impact Recovery was founded in 1991 in San Antonio, Texas, and has grown into a thriving international organization. Expanding beyond roadways, today we manufacture high-performance products that help protect people and property around the world.

Company Description

Impact Recovery was founded in 1991 in San Antonio, Texas, and has grown into a thriving international organization. Expanding beyond roadways, today we manufacture high-performance products that help protect people and property around the world.