Idera, Inc Hiring for Marketing Manager – Wherescape at Remote Full Time

We have 20+ years’ experience enabling organizations to optimize their data management processes and achieve their strategic objectives. As we continue to grow and expand our presence in the industry, we are seeking a highly skilled and motivated Marketing Manager to lead our marketing efforts and drive our brand’s visibility and success. The ideal candidate is a data-driven, creative, and organized leader who can build and execute campaigns for SME and large enterprise targetswith long sales-cycles.

Position Summary:

The Marketing Manager will play a pivotal role in developing and executing marketing strategies that enhance our brand awareness, engage our target audience, and drive demand for our database software solutions. The ideal candidate will have a proven track record in B2B technology marketing, a deep understanding of the database software landscape, and a creative yet analytical mindset to contribute to our company’s growth.

Responsibilities:

• Strategic Planning: Develop, refine, and execute comprehensive marketing strategies that align with the company’s objectives and target market.
• Brand Management: Nurture and enhance the company’s brand identity, ensuring consistency across all marketing channels and materials.
• Content Creation: Lead the development of compelling and relevant content, including blog posts, whitepapers, case studies, videos, and more, to educate, engage, and inspire our audience.
• Digital Marketing: Oversee the digital marketing efforts, including SEO, SEM, social media, email campaigns, and online advertising, to generate leads and drive website traffic.
• Lead Generation: Collaborate closely with the sales team to develop and execute lead generation campaigns, optimizing the marketing-to-sales funnel.
• Product Launches: Plan and execute successful product launches, coordinating cross-functional teams to ensure cohesive messaging and successful market entry.
• Market Research: Stay informed about industry trends, competitive landscape, and customer insights to identify opportunities for differentiation and growth.
• Event Management: Plan and manage participation in industry events, trade shows, webinars, and conferences to enhance brand visibility and engagement.
• Analytics and ing: Utilize data-driven insights to measure the effectiveness of marketing campaigns and initiatives, making informed decisions for continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (5+ years) in B2B technology marketing, preferably in the software or database industry.
• Ability to build and manage a budget.
• Exceptional written and verbal communication skills
• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and marketing automation.
• Demonstrated experience in planning and executing successful marketing campaigns.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinker with the ability to create compelling content.
• Strong leadership and collaboration skills, with the ability to work cross-functionally.
• Excellent project management skills and the ability to meet deadlines.
• Passion for technology and a willingness to stay updated with industry advancements.

If you are a dynamic marketer with a passion for technology and a proven ability to drive results in the database software industry, we invite you to join our team and make a significant impact on our company’s growth trajectory. Apply now and be part of our exciting journey!

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