HYDE PARK JEWELERS Hiring for Digital Marketing Manager Full Time

Join a long-standing company with over 45 years of experience in the luxury retail industry. Hyde Park Jewelers is seeking a Digital Marketing Manager with the work ethic, knowledge and experience to spearhead our digital marketing and e-commerce initiatives and take them to the next level.

This position is responsible for connecting new and current audiences of Hyde Park by delivering content in a meaningful and effective way across all digital platforms and contributing to the creation of that content.

Under the supervision of the Director of Marketing, the Digital Marketing Manager works to best convey the HP brand and support the company’s goals.

will work to align all omnichannel marketing initiatives within the company. The ideal candidate for this position is highly creative with a wide range of digital marketing and e-commerce best practice knowledge.

KEY RESPONSIBILITIES

Departmental

• Manage Department calendar including product launches, brand initiatives, events, seasonal campaigns, editorial features, etc.
• Manage assigned marketing staff in department by defining clear goals, continuous coaching and training, and delegating tasks appropriately
• Strategize and collaborate with parties for improvements to website design and increased e-commerce sales.
• Collaborate with vendors, brand partners, technology providers, and community affiliates
• Increase the overall effectiveness and ROI for all digital marketing initiatives

Digital Marketing

• Build, plan, & direct omni-channel digital marketing strategies, including brand co-op plans
• Manage digital platforms, monitor activity, and leverage market research, audience segmentation and targeting lists
• Maintain analytics tools and gauge all digital campaigns successes and opportunities to drive future campaign and investment decisions
• Allocate and manage annual digital marketing budget and media buys, including ongoing invoice management and general accounting procedures

Creative

• Maintain the Corporate Identity Guidelines and ensure that branding is consistent across all channels and communications
• Direct and collaborate on all graphic design and creative tasks with the Graphic Designer and independent contractors
• Oversee the creation of assets for all in-house publications, editorial, brochures, OOH, packaging, display, e-commerce, video, etc.
• Provide vendors, media partners, and brands with requested creative when needed & ensure deliverables are correctly formatted
• Provide graphic design, photography, and other creative support as needed

Email

• Perform email management tasks including email calendar management, campaign set-up, scheduling, testing, and deploying
• Collaborate with the Marketing Team to deliver highly targeted, effective email campaigns
• Identify opportunities to improve campaigns, drive engagement and revenue, improve channel performance (list growth/opt-out rate)
• Maintain continuous education of CAN-SPAM compliance and best-practice email marketing strategies

Other

• Monitor Birdeye & Waitwhile and provide s for key stakeholders
• Maintain continuous training to stay up to date on digital and creative landscape changes

Job Type: Full-time

Pay: $65,000.00 – $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: One location