Humanity Hiring for Digital Marketing Specialist, APAC (Melbourne Remote) Job at Melbourne Full Time

Turnitin is your partner in education with integrity. Turnitin’s originality Turnitin is a global SaaS company dedicated to ensuring the integrity of education and research and supporting the development of original thinking skills. As the academic and research landscape evolves, Turnitin stays ahead of trends through advancements in technology and deep partnerships with education leaders, institutions, and practitioners. Turnitin’s content databases — built over 20 years — provide an unparalleled repository of 1+ billion student papers, best-in-class scholarly content from top publishers in every major discipline and in dozens of languages, and 70+ billion current and archived web pages. We promote honesty, consistency, and fairness across all assignment types and subject areas so that educators can help students do their best, original work.

As part of an enthusiastic team of Asia Pacific-based marketers, you will contribute to the successful development and delivery of effective and measurable regional and territory-focused digital marketing activities to build meaningful new business opportunities and customer relationships in the Asia Pacific region. This includes social media, social selling, paid search, online advertising and email.

Working collaboratively with cross-functional teams with an Account-Based Marketing (ABM) approach, you will support the Asia Pacific Sales organisation (Pre, New and Post) in exceeding budgeted revenue targets while providing a first-class service that meets and exceeds the expectations of colleagues and customers.

• Plan, write, schedule and execute social media posts and campaigns (organic and paid) for the Asia Pacific region in LinkedIn and Twitter.

• Work with Marketing colleagues to develop, execute and optimise paid search campaigns for key markets through keyword research, ad copy testing, landing page and bidding optimisations, automation, budget management and competitor analysis (primarily Google Ads).

• Using an ABM approach, develop holistic digital marketing campaigns across various channels based on personas and customer journeys for prospect outreach, lead generation and customer engagement in key APAC markets.

• Develop and execute campaigns to promote our ‘Integrity Matters by Turnitin’ vidcast show on YouTube.

• Collaborate with the team on the creation of regional website content, landing pages, forms, online surveys, etc. and optimise the customer experience.

• Track, measure and report performance of all digital marketing campaigns, and assess against marketing and business goals (ROI and team/individual OKRs)

• Be the in-house expert on digital marketing and share knowledge, insights and new concepts with the APAC marketing team for experimentation and adoption where appropriate.

• Ensure regional online brand uniformity, content production and delivery across all digital platforms including (but not limited to) Website, Social Media, Partner and third party listings and content.

• Ensure compliance with regional SPAM laws and other relevant laws.

• Collaborate with Corporate Marketing and Product Marketing teams to ensure high-quality, differentiated content is produced to support regional and territory-specific digital campaigns and activities.

• Utilise internal tools to put relevant processes and tracking in place in order to evaluate campaign success.

• Collaborates with agencies and other vendor partners as required.

Essential

• Minimum of 4 years’ hands-on experience in B2B marketing with a focus on social media (LinkedIn and Twitter), paid search and email campaign development, execution and measurement in a technology company
• Recent experience within a similar industry initiating and supporting digital marketing lead gen and customer engagement activities.
• Bachelor’s degree in marketing or proven equivalent experience.
• Excellent English writing and communication skills.
• Strong working knowledge of social media platforms (LinkedIn and Twitter) and good working knowledge of social media management tools (preferably Loomly)
• Strong working knowledge of paid search platforms (particularly Google Ads)
• Intermediate working knowledge of website analytics tools (e.g. Google Analytics)
• Intermediate working knowledge of SEO and Pay Per Click (PPC) strategies
• Basic knowledge of marketing automation systems (ideally Pardot)
• Basic knowledge of CRM systems (ideally Salesforce.com)
• Basic knowledge and experience using a CMS
• Ability to plan and execute integrated marketing campaigns across multiple digital channels that aligns with the brand and generates engagement
• Excellent time management and organisation skills
• Ability to handle multiple projects simultaneously within tight deadlines
• Ability to work autonomously as well as part of a team
• Ability to thrive in a fast-paced, challenging environment
• Up-to-date with the latest trends and best practices in digital marketing and measurement

Desirable:

• Experience and knowledge of the education technology sector
• Working knowledge of Google Analytics
• Strong analytical skills and data-driven thinking
• Working knowledge of ABM

Personal Attributes:

• Self-motivated and committed
• Thrives in a fast-paced, challenging environment
• Approachable
• Organised and focused
• High attention to detail
• Tenacious
• Curious
• Creative
• Love learning and developing new skills
• Self-aware

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.

• 
  Customer Centric – We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.

• 
  Passion for Learning – We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.

• 
  Integrity – We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.

• 
  Action & Ownership – We have a bias toward action and empower teammates to make decisions.

• 
  One Team – We strive to break down silos, collaborate effectively, and celebrate each other’s successes.

• 
  Global Mindset – We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.