Hudson’s Bay Company Hiring for The Bay | Manager, Loyalty Marketing at Toronto, Ontario Full Time

Day in the Life: 

Hudson’s Bay Rewards is a long-standing program that has been an integral part of Hudson’s Bay’s success, and remains a key strategic pillar for the organization. The Manager of Loyalty Marketing will play a critical role in driving member acquisition and engagement while supporting the evolution of the program. In fulfillment of this mandate, the Manager will work with the Senior Manager and a cross-functional team – reacting to micro and macro market forces at retail speed.

What You Will Do: 

• Create new, or evolve existing, acquisition and engagement campaigns/programs for loyalty
• Optimize marketing campaigns to ensure optimal ROI and build a future for strong foundation for future customer lifetime value
• Work with cross-functional teams to lead the creation and preparation of campaigns for execution. This includes campaign strategy, offer development, business case creation and approval, communication brief development, communication approvals, customer targeting, legal review and communication to field (stores, customer service, etc.) – while ensuring campaigns are well-integrated into overall corporate strategies
• Continuously work to refine/maximize Hudson’s Bay Rewards program marketing opportunities – through partnership with CRM (data), Loyalty Operations team and loyalty analysts to deliver program recommendations on all promotional campaigns
• Maintain a competitive file to better plan and react to market – bringing forth opportunities to maintain and grow the program – with a focus on new digital channel opportunities
• Ensure all brand guidelines are adhered to across all communications
• Leverage existing online channels and explore new opportunities (Omni channel)
• Lead ad-hoc projects and initiatives that bring about change or improve the business
• Supports quarterly and annual planning 

What You Will Need:

• Bachelor’s Degree – in Marketing or Commerce is preferred
• 5+ years of experience in a loyalty marketing landscape
• A retail background is strongly preferred
• Experience executing campaigns across a variety of channels including email, digital (banners, social etc.) flyer and direct mail
• Uses the outcomes of consumer research, data driven marketing and creative testing to support objective decisions about communication effectiveness
• Demonstrated leadership ability in media testing, with clear design, measurement and analysis
• Strong understanding of business priorities, competition and the marketplace leading to meaningful trade off recommendations
• Ability to Identify, clearly articulate and comfortably present, opportunities to drive the business forward
• Ability to provide effective communication to all internal stakeholders on initiatives and programs to enable flawless, consumer friendly execution
• Continuously works towards improving marketing ROI through the identification of opportunities, both cost savings and business opportunities, from concept to final product
• Analyzes innovation success vs. launch assumptions and recommends future enhancements
• Create collaborative, respectful relationships across functions, geographies and levels across the company
• Fluency in Microsoft Office Suite (PPT, Word, Excel, Visio)

About Hudson’s Bay

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.