Hudson’s Bay Company Hiring for the Bay |Manager, Content Strategy at Toronto, Ontario Full Time

Who we are: 

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Manager, Content Strategy will support the Senior Manager, Content Strategy in planning compelling cross-channel stories that combine business and marketing objectives with relevant cultural moments and consumer insights. The successful candidate will collaborate with category managers, writers, art directors, email marketers, social media specialists and the larger Marketing team to connect unified, consumer-centric moments with our broader brand narrative and seasonal business priorities. A strong understanding of digital best practices and a passion for content planning and targeted messaging is essential.

What You Will Do:

• Bring a holistic communications point of view and make strategic recommendations on storytelling across channels based on insights, data and the voice of the consumer.
• Collaborate with category managers on monthly content briefs to ensure key seasonal and cultural moments, special promotions and emerging consumer trends are accounted for.
• Partner with the Senior Manager on customer journey mapping to indicate key messaging throughout the full funnel experience
• Use results and competitive research to inform content channel strategies across social media, email, editorial landing pages, and more.
• Collaborate with category managers and channel leads on creative briefs to engage relevant audiences and meet marketing objectives.
• Inspire creators during development stages, ensuring content meets business objectives while moving the brand forward.
• Support Senior Manager, Content Strategy on quarterly brand campaign integration and calendar planning.
• Closely collaborate with category managers to identify product differentiation and marketing communications plans for key launches and drops.
• Ensure promotional campaigns have effective messaging to punctuate various moments within the sale cadence.
• Guide messaging consistency across Marketing communications.
• Execute on deliverables including content audits, creative briefs, and messaging architectures.
• Develop proactive ideas and innovative creative solutions that address brand and business goals while driving engagement and revenue.
• Present content strategy recommendations to project stakeholders and leadership with clarity and conviction.
• Bring style, culture and trend inspiration to the team.

Who You Are

• Curious, critical thinker and big ideas person who can be depended on for a unique perspective and proactively advocates for the consumer.
• Motivational team player and connector who exudes enthusiasm and a can-do attitude.
• Natural and effective leader and collaborator.
• Ability to thrive in a fast-paced, ever-changing environment.

What you will need:

• 8+ years of experience as content expert for an agency or in-house creative team
• A progressive portfolio of work demonstrating your ability to lay the foundation of stories that bring content marketing to life for relevant audiences across digital platforms while driving meaningful results.
• Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects at once
• Experience in content planning, crafting content narratives and applying consistent messaging strategies across multiple channels.

About The Bay: 

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of  Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture: 

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media? 

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

 HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

 HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.