Hudson’s Bay Company Hiring for The Bay | Digital Optimization Manager at Toronto, Ontario Full Time

Day in the Life:

As the Manager of Digital Optimization, you will lead a team that specializes in AB and MV testing with a focus on improving online KPIs, customer engagement and the overall site experience.

You will utilize your proficiency in testing methodologies across platforms on TheBay.com and the app and will build a team of excellence, sharing our learnings throughout the organization.

Our goal is to evolve the consumer experience and answer hypotheses based on data.

What You Will Do:

• Manage, plan and oversee execution of A/B & multivariate (MV) optimization testing on thebay.com & the app
• Support growth of the eCommerce business by assisting in the decision making process to improve KPI performance across all Digital OKR’s
• Articulate overall value of optimizations and campaigns
• Own the education of stakeholders and drive the agenda of testing to optimize within the organization.
• Focus A/B and MVT hypotheses and efforts on both qualitative and quantitative data to identify which audiences, content, programs, features and functionality should be given testing priority.
• Develop an A/B and MVT testing roadmap that establishes the order of when tests will occur. Balance quick results to establish and maintain momentum against those that take longer but have greater overall impact.
• Create a formal production implementation process to maximize your ability to capitalize on the insights gained from A/B and MVT results.
• Use supporting data from analytics, past test learnings, and qualitative insights from cross functional partners to construct opportunity trees, ideate against multiple potential solutions to address key business problems.
• Identify the most valuable tests to be performed and ensure the testing pipeline is always full.
• Ensure that all experience, content, and copy variations tested are relevant, solution-oriented, legible, and on-brand.
• Collaborate with cross functional teams to identify opportunities, test hypotheses and build real time data insights to help inform decisions.
• Manage an optimization library to document test learnings and share with the wider team, translating insights into best practices and next steps for other teams to action upon.
• Act as an ambassador for testing across teams to drive a testing and optimization mindset by leading regular AB Testing planning meetings, democratizing learnings, and representing the team across business work streams.
• Manage the persistence of winning experiences / personalization.
• Make experimentation a primary input to development decisions. Code once.
• Coach, engage and support this newly established team

What You Will Need:

• Minimum 5+ years of relevant experience in eCommerce. 
• You will have a strong understanding of scenario based modelling that assists in determining the customers likelihood to browse and purchase based on data and insights
• Knowledge of statistical methodologies behind experimentation and how to interpret data
• Experience in developing robust design of experiments
• Experience in delivering insights for decision making from experiments, dealing with ambiguous data complexity.
• Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions.
• Creative and energetic team player who has a passion for Experience Optimization & AB Testing.
• Strong ability to develop influential and collaborative relationships with the key stakeholders and the team.
• Knowledge of optimization tools as well as heat-mapping and playback session solutions.
• Past experience using Experience Optimization tools (i.e., Optimizely, Adobe Target).
• Good understanding of digital analytics, optimization and consumer branded commercial experiences.
• Knowledge of conversion optimization, personalization trends, and UX best practices.

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of  Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

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Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.