Hudson’s Bay Company Hiring for SVP, The Bay Media at Toronto, Ontario Full Time

The SVP, Vendor Media for The Bay business will play a critical role in driving the company’s growth and competitive positioning through understanding our marketing goals and target audience preferences using data from the media planning team and in executing the actual purchase of media with strategic vendor partnerships. This executive position is a key role and is responsible for the creation and execution of the “The Bay Media” business, along with being an exceptional leader of organizational culture. 

The incumbent will bring a strong digital-focused mindset, a sense of urgency & resilience and an entrepreneurial spirit & work style.  This executive knows how to get into the details, while still being able to operate at 30,000 feet. 

Being the trusted brand advisor, the SVP, The Bay Media will seek to understand the needs of each vendor and seller partner, supporting them from idea creation to data analysis to  develop the offering and deliver the desired outcomes for both parties. Setting a strategic vision and business plan, managing the full P&L to achieve ROI and revenue targets will be a critical key accountability for this role. 

Duties & Responsibilities:

• Live our One Team strategy as a culture builder and transformative leader

• Develop a strategy, business plan and appropriate team to grow The Bay Media business YOY 

• Partner with vendors and sellers in the development and execution of strategic media campaigns and services across all paid media including Digital, Social, Television, Outdoor, Radio, Search, etc 

• Manage feedback and approvals working closely to review and communicate detailed direction with all stakeholders 

• Oversee media campaign optimization based on key metrics established for with each vendor 

• Accountable for managing the P&L for the The Bay media, and ensuring accurate forecast submissions and performance to targets. 

• Review end of campaign recaps and provide insights for future campaigns 

• Build and lead the CX product team and partner with engineering to ensure strategic journey solutions are defined and constantly developed to improve performance

• Provide the organization with data insights, analytics, and tools to achieve business goals, foster innovation, and promote data-driven decision-making. 

• Proactively respond to industry trends and consumer preferences in support of developing the Promotion and Vendor Media Strategies for the fiscal year.

• Actively participate with the marketing and business leadership teams in the development of the strategic corporate vendor promotional cadence to supplement revenue through these relationships.

• Develop innovative and customer centric marketing plans in collaboration with the vendors, merchants and planners.  Lead the vendor and promotional program to ensure achievement of the profitable sales plan for the designated businesses.

• Measure and review the ongoing effectiveness of the programs and communicate the results to the core stakeholders.  Based on the results, develop and implement financially viable ‘course correction’ activity to ensure the achievement of the financial goals.

• Provide effective communication to all internal stakeholders on initiatives and programs to enable flawless, execution of programs

• Requirements & Skills:

• 3 Years GM experience leading a Media business

• Ability to compile and analyze search data and metrics, derive actionable insights from the data and present formal recommendations to leaders

• Strong presenter and able to clearly communicate thoughts, best practices and concepts to partners less familiar in SEM or SEO

• Exceptional integrity, with the ability to stay true to one’s own cause and purpose while incorporating the opinions, needs, and feedback of others

• The desire and ability to work collaboratively and virtually with team members across the organization

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of  Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

• 3 Years GM experience leading a Media business

• Ability to compile and analyze search data and metrics, derive actionable insights from the data and present formal recommendations to leaders

• Strong presenter and able to clearly communicate thoughts, best practices and concepts to partners less familiar in SEM or SEO

• Exceptional integrity, with the ability to stay true to one’s own cause and purpose while incorporating the opinions, needs, and feedback of others

• The desire and ability to work collaboratively and virtually with team members across the organization