HqO Hiring for Assistant Digital Marketing Manager at New York, NY Full Time

About HqO

As the leader in workplace experience technology, HqO is revolutionizing how people connect with each other and the places they work — right from the palm of their hands. Composed of an award-winning app, analytics suite, hybrid work tools, and a flex space management system, the HqO Workplace Experience Platform empowers top employers and commercial property teams to create personalized experiences that engage and delight the people at their properties and inform data-driven decision-making. Active in over 200 million square feet and across 25 countries, 57% of the Fortune 100 rely on HqO to build meaningful relationships with the people in the workplace every day.

We’re backed by some of the world’s most prominent VC and real estate companies, and growing rapidly across the world. We’re driven by our core values of Let’s Go (Learning, Excellence, Truth, Service, Goodness, Ownership) which define our culture and push us to do our best work every day. If you want to join a stable, fast-growing, highly collaborative, and supportive team that is at the forefront of workplace transformation, we’re the company for you.

Build a brand and fuel HqO’s growth through compelling, data-driven marketing campaigns

HqO is seeking a Digital Marketing Specialist to join our fast-paced marketing team. The role s directly to the Senior Digital Marketing Manager of Demand Gen/ABM and will be primarily responsible for driving reach and engagement across target accounts to accelerate the sales pipeline. The ideal candidate is a versatile, data-driven digital marketer that can work effectively and efficiently across a mix of marketing channels.

Key Responsibilities:

• Work closely with the Demand Generation team as well as the content, product marketing, and sales teams to craft, implement and track high-impact digital campaigns to engage and nurture accounts using:

  • Tailored messaging by account and target audience

  • Targeted paid search, display advertising, and paid social

  • Custom landing pages

• Collaborate cross functionally with our content and product marketing teams to optimize messaging throughout the funnel

• metrics and track goals against each campaign, including spend, impressions, clicks, conversions, and CPA

• Play a key role in researching and developing new marketing opportunities on paid digital marketing platforms to launch new initiatives

• Implement conversion optimization strategies to increase the effectiveness of creative, offers, landing pages etc.

• Additional responsibilities may include supporting the implementation of our social media strategy across owned channels

Qualifications:

• 2 – 3 years of digital marketing or advertising experience

• In-depth knowledge of digital marketing channels and techniques, including display, paid search, and social media

• Experience with Google Ads, LinkedIn Advertising, and Salesforce

• Creative spark as expressed in ideas for messaging, creative design, etc.

• Experience with marketing operations, such as conversion tracking

• Strong quantitative, problem solving and analytical skills

• Strong communication, collaboration and organizational skills

• Experience with an ABM platform, such as 6Sense, is a plus

• Resourceful, energetic, self- motivated and reliable

• A positive, team-player with a passion for marketing

• Bachelor’s Degree in a relevant field