Hollinden | marketers + strategists Hiring for Digital Marketing Specialist at Houston, TX Full Time

Digital Marketing Specialist

Are you an experienced Digital Marketing Specialist? It’s time to check out Hollinden. We’re looking for an experienced Digital Marketing Specialist to join our team. The Digital Marketing Specialist drives the creation, implementation, and execution of multi-channel digital marketing campaigns that drive revenue and achieve results. The right candidate loves the dynamics of agency work, and is flexible, adaptable, extremely well organized, disciplined, and creative. Most importantly, the Digital Marketing Specialist possesses a strong sense of service in helping others, while finding personal reward in working in a high-energy, client-centric environment.

Areas of Focus:

• Design and execute compelling, lead-generating digital marketing strategies.
• Initiate Inbound Marketing campaigns that accelerate awareness, acquisition, and engagement.
• Implement campaigns across a variety of digital channels including Website, SEO, SEM, Mobile, Video, Social, and Email.
• Research keywords and search terms, and implement strategies around that research.
• Develop compelling online content or create concept ideas for content.
• Manage social media campaigns across platforms including LinkedIn, Facebook, Twitter, YouTube, etc.
• Build and implement nurture campaigns and workflows in HubSpot.
• Create s that are meaningful and actionable.

The Digital Marketing Specialist helps our firm, our clients, and our team stay at the leading edge of all things digital!

Responsibilities and Experience

Digital Marketing and Inbound:

• Create and initiate inbound marketing strategy and campaigns that accelerate awareness, acquisition, and engagement.
• Implement campaigns across a variety of digital channels including Website, SEO, SEM, Mobile, Video, Social Media, and Email.
• Design and execute compelling, lead generating organic and paid digital marketing strategies.
• Understand how to create compelling digital content.
• Build and implement nurture campaigns and workflows in HubSpot.

SEO/SEM:

• Have a deep understanding of search engine optimization, organic growth, and search engine marketing.
• Analyze websites and document changes required to improve SEO ranking through Google, including creating and implementing title tags, meta descriptions, and other meta data.
• Conduct keyword research and selection for SEO/ SEM projects based on client needs.
• Understand content development and optimize web content for search.
• Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings.
• Optimize landing pages for conversion and performance improvement.

Social:

• Manage and elevate social media campaigns across platforms including LinkedIn, Facebook, Twitter, YouTube, etc. with the ability to optimize, maintain, and monitor content and engagement across all relevant platforms (Facebook, Twitter, LinkedIn, and Instagram)
• Apply a keen understanding of visual audience engagement to maximize the effectiveness of our original content.

ing:

• Must have the ability to create, decipher, and present detailed s (utilizing Databox) on digital marketing, social, and website analytics with actionable items to improve results.

Qualifications and Requirements:

• Four year degree in marketing, communications, business, public relations, or similar.
• Highly skilled in Inbound Marketing with 4-7 years of digital marketing, SEO, and inbound marketing experience (excluding internships)
• Proficient with search engine interfaces, tracking tools (analytics) and procedures (both search and online)
• Must know HubSpot including set up, workflows, triggers, lead capture, conversion, etc. HubSpot Certifications, preferred.
• Experience with developing, presenting, and executing effective communications, media, and interactive marketing plans.
• Agency or marketing experience preferred.
• Good writing and verbal communication skills
• Strong analytic skills and ability to relate results to client business objectives
• Proficient at managing projects and able to multi-task, organize, prioritize and structure workload
• Knowledge or Microsoft Word, Excel, Outlook, and PowerPoint
• Graphic design skills are a plus
• Self-starter with a strong work ethic and the ability to work autonomously
• Able to come up with novel and creative solutions to problems
• Reliable, honest, energetic, and hard working.
• Thinks conservative, linear thinkers are cool.
• Excellent writing and grammar skills.
• Lives and loves attention to detail and backing up creative ideas with the facts and figures to prove it.
• Enjoys learning the latest and greatest in marketing and be up-to-date with the latest in inbound, online, search engine, organic search, and SEM strategies and tactics.
• Has the presence of mind to know when to zig, how to zag, and does so in a professional manner.
• Exudes enthusiasm and a good sense of humor (at least we think we’re funny).

If this sounds like the opportunity you’ve been seeking, let’s talk. Apply online at: https://www.hollinden.com/digital-marketing-specialist

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Bachelor’s (Preferred)

Experience:

• Digital Marketing: 3 years (Required)
• SEO: 3 years (Required)
• Agency: 1 year (Preferred)
• HubSpot: 1 year (Preferred)

Work Location: In person