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Social Media & Digital Marketing / Social Media & Digital Marketing
HMCLAUSE Hiring for Regional Marketing Communication Manager – AMPA at Davis, CA Full Time
Full Job Description
HM.CLAUSE is a Business Unit of Limagrain, an international agricultural co-operative founded and managed by farmers. HM.CLAUSE specializes in the breeding, production, and sale of vegetable seeds. From the world market to the farmer’s market, we collaborate with our customers to deliver successful solutions for the agricultural challenges of today and produce the highest quality vegetable seeds for the future. Our global team of experts and state-of-the-art research facilities enable us to work side-by-side with growers to provide the most regionally relevant and reliable vegetable seeds available.
BENEFITS OF WORKING AT HM.CLAUSE
Salary Range: $104,000 – $125,000
Work Life Balance/Time Off:
15 Holidays per year (12 Paid, 1 Floating, 2 Paid Shutdown Days)
80 Vacation hours upon hire (accrual rate increases upon tenure)
Benefits:
Comprehensive health plans Medical, Dental, Vision.
Company paid Life insurance, Long Term Care, Long and Short-Term Disability.
Wellness Programs Gym reimbursements, unlimited health coaching.
Career Growth Lunch & Learns, promotion from within.
Business Casual environment, open door policy, hybrid work model (role dependent).
Traditional and Roth (401k) plans with company matching contributions.
Company sponsored profit sharing and retirement supplement.
ESSENTIAL DUTIES & RESPONSIBILITIES
The primary responsibilities for this position include, but are not limited to:
The Marketing Communication Manager works under the strategic direction of the Global Customer Excellence Director and is responsible for the planning and execution of Marketing Communications activities within the assigned region in close collaboration and coordination with the business,
- A key partner that ensures the Marketing Communication approach, starting from the strategy to implementation in line with key business needs & drivers
- Manages the local Marketing Communications teams in the assigned region and is responsible for developing operational Marketing Communication plans with clear goals, actions and results in close collaboration/coordination with the local business management teams
- As Project Leader for the Marketing Communications Committee, defines with Marketing and Sales counterparts (GMs, VP Sales or Area Sales Managers, depending on the local organizations), the strategy to introduce and/or promote our products and brands:
- Defines strategies to promote our products and commercial brands with the goal to support the Sales Target and strategic business growth
- Defines the Marketing Communication approach – online & offline – based on segmented customers & customer personas
- Defines & prioritizes appropriate Marketing Communication channels (online & offline) in line with the business strategy
- Prioritizes Marketing Communications projects in coordination with the business and is accountable for the respective deliverables & results
- Defines the Marketing Communications budget in alignment with the business (strategy) and is accountable for budget follow-up & execution in line with global guidelines
- Accordingly, he/she validates and controls the implementation of the local Marketing Communications action plans, while assuring integration of corporate Marketing Communications actions decided at the BU Level.
- As a member of the Communications GMT (Global Management Team), participates actively in global projects (e.g., Branding strategy, Customer segmentation, Personas study, Customer insights mapping, creation of added value communications concepts, …)
- A business communications expert (media relations, events…) and manages 3rd parties vendors (Event planners, Agencies, Consultants)He/she manages and inspires a team composed of local Marketing Communication Leads/coordinator. He/sheis responsible for their professional development and talent management
- Manages external parties, e.g., vendors, event planners, agencies, etc.Inspires a solid “customer service” mindset (regarding internal or external clients)
- Develops with the team and the business a clear annual roadmap and operational Marketing Communication plan and budget in alignment with the respective Sales Target, and monitors the implementation at regional and local level.
Required Profile
- Provides guidance and advice to the team as needed in order to improve their efficiency and develops the skill level of the local Marketing Communications teams through tools, methodologies and trainings
- Fosters best practice and knowledge sharing across Sales Areas/Regions.
- In subsidiaries, the local Marketing Communications team may be involved in select/targeted Internal Communications activities, supported by – and under the guidance of the Internal Communications team, Human Resources and General Manager
- Establishes and monitors KPIs to measure the financial impact of Marketing Communication efforts (ROI)
- Promotes a Mid-Term-Plan (3 years) for Marketing Communications initiatives.
Produces/provides content to support local coordinators with local media
EDUCATION & EXPERIENCE
- Master’s degree in marketing, Journalism, or Communications. MBA is a plus
- 10 years of experience in the Communications/Marketing field with demonstrated abilities to manage both offline and online communication strategies; demonstrated experience in digital marketing and social media strategy in a Business-to-Business environment.
- Speaking, Writing and Reading skills in Spanish are a must.
- Excellent research and proofreading skills to ensure all materials are high quality and accurate
- Proficient in MS Office, familiarity with design software (e.g. Photoshop, InDesign..) and content management systems (PIM, DAM, CRMs – e.g., Microsoft Dynamics)