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Hire Digital Hiring for Social Media Strategist at Melbourne, Victoria, Australia Full Time
A professional beauty school is seeking a Social Media Strategist responsible for developing and executing social media strategies to enhance the brand’s online presence, engage with the target audience, and drive business growth.
Responsibilities
- Create comprehensive social media strategies aligned with the company’s marketing objectives and target audience.
- Plan and execute social media campaigns and identify key social media platforms and channels that drive brand awareness, engagement, and customer acquisition.
- Create engaging, high-quality content for various social media platforms, including but not limited to Facebook, TikTok, Instagram, Snapchat, YouTube, and LinkedIn.
- Monitor and engage with the online community and respond to comments, messages, and inquiries promptly and professionally.
- Track and analyze social media metrics, including reach, engagement, conversion rates, and customer sentiment, and prepare detailed s.
- Stay updated with the latest industry trends, best practices, and emerging technologies in social media marketing and the beauty industry.
Requirements
- Previous experience as a Social Media Specialist or Social Media Manager.
- Prior experience in the beauty industry is an added advantage.
- Strong understanding of social media platforms and best practices.
- Excellent written and verbal communication skills and a keen eye for detail and aesthetics.
- Proficient in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- Familiarity with beauty industry trends, influencers, and consumer behaviour.
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