At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box – take the chance and shape the digital future together with us.
YOUR ROLE
Leads brand positioning to support the implementation of the BU value proposition
Develops strategies to ensure consistent customer experience
Manages and coordinates brand architecture in terms of nomenclature, book-values etc.
Develops brand guidelines to ensure consistency in look and feel
Analyzes brand health indicators
Organizes market research and develops plans to address deviations in brand structure
Develops concrete action plans to mitigate deviations
Leads global brand strategy and steers brand portfolio as well as trademark strategy
Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
Supports and leads branding guideline for digital
Develops systematic approaches and programs to identify and map Consumer Journey
YOUR SKILLS
Proficiency in Microsoft Word, Microsoft Teams, SharePoint and Excel
Take the lead on projects with an innovative mindset
Ability to multitask and excel in a fast-paced environment
High level of directness and critical thinking with competitive mindset o able to critically evaluate information, generate solutions and use logic and experience to support decisions.
Receptive and adaptive to feedback
Experience with forecasting, budgeting and manipulating data
Organized with strong verbal and written communication skills
Bonus skills: Adobe Acrobat, experience working with an art department, experience working with marketing agencies
JOB ID: 21025159
Contract & Job type: Full Time, Regular
Contact information for application-related questions: [email protected]
Please do not use this email address for sending your application or CV. To apply, please click on the “Apply Now” button below. Applications sent via e-mail will not be accepted.
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