Helly Hansen Hiring for Email Marketing Manager-North America at Denver, CO Full Time

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has a long legacy of delivering first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, and the award winning and patented H2FlowTM, temperature regulating system. Recently, Helly Hansen won the coveted Outside Magazine “Gear of the Year” award for the Odin Infinity Insulated Jacket, which features proprietary technologies including LifaloftTM, insulation and Lifa Infinity ProTM,, a waterproof breathable construction made without chemical treatments, providing long-lasting durable water resistance (DWR) without a coating, continuing our of innovation.

Helly Hansen is a leader in both technical sailing and performance ski apparel. Its ski uniforms are tested and trusted by over 55,000 professionals, as well as Olympians, National Teams, and over 200 ski resorts and mountain guiding operations around the world. Helly Hansen’s outerwear, base layers, sportswear, footwear, and workwear and sold in more than 40 countries and are trusted by professionals and enthusiasts around the world.

Helly Hansen operates globally, with offices in over 19 countries and is owned by Canadian Tire Corporation (CTC).

Position summary

As the CRM & Email Marketing Manager for North America, you will be responsible for growing our 1st party customer database (acquisition) and increasing purchase frequency and the Lifetime Value of our consumers (retention). This includes developing strategic marketing plans to grow omnichannel sales and improve the customer experience within our email communications.

This role will manage email and SMS from beginning to end including maximizing the value of seasonal campaigns, ensuring proper segmentation and analyzing performance. This person will also manage, develop and optimize marketing automation flows that address different stages in the consumer lifecycle.

The role will also be responsible for gaining and sharing insights across the broader business regarding what performs well, what consumers engage with and what does not perform according to expectations so that Helly Hansen can continuously improve the customer experience.

It is required that the person is “hands-on” and has experience with deploying and using tools to monitor and test performance and manage the user experience and design across touchpoints.

In addition, CRM/Email Marketing Manager – NA will also be responsible for the following:

responsibilities & QUALIFICATIONS

· Develop, maintain, and execute on an email marketing calendar alongside broader marketing and Ecommerce teams.

· Implement rigorous testing roadmap & strategy to continually optimize these programs, including identifying opportunities for A/B testing.

· Champion continuous advancement of our CRM features and capabilities including targeting and personalization in collaboration with multiple stakeholders (development teams, designers, operations, business teams and more).

· Plan and deliver CRM automation strategies that encourage customer retention and customer loyalty and ensure we’re addressing North American consumer needs throughout their lifecycle.

· Launch, evaluate performance, and implement optimizations on new SMS program.

· Understand Helly Hansen customer behavior to build out key consumer segments and deliver the most relevant communications to each segment.

· Manage health of email and SMS database and put programs in place for continual monitoring of hygiene and reengagement.

· Monitor and develop new initiatives to drive list growth supporting retention.

· Stay current with best practices, limitations, strategies, and industry standards related to database marketing.

· Work with the digital team in launching loyalty-driving tactics and activities.

· Perform day-to-day email management including calendar management, testing and deployment of campaigns, ensuring alignment with EU email team where applicable.

· Manage 3rd party agencies from brief to execution for project and consultation work.

· Monitor and improve customer lifetime value strategies ensuring maximum profitability.

· Strive for continuous improvement, research & identify key trends within the industry and email marketing.

· Ensure brand consistency with global creative, performance digital, and development teams.

what we are looking for:

· Passion for the outdoors, skiing, and/or sailing

· You have 3-5 years of experience within CRM & Email Marketing.

· Bachelor’s degree or equivalent experience in retail, strategy, operations, or related field.

· You have technical experience with CRM tools and analytics (Salesforce, Google Analytics, Emarsys, etc.)

· Demonstrated success in leadership.

· Excellent communication, organizational and project management skills. A self-starter with the ability to work between teams and functions with high autonomy.

· Fluency in written and spoken English is mandatory. Skills in Norwegian, Swedish, German, French, Italian, and/or Spanish are a strong bonus. Minimum 3 years of running PPC, SEO for ecommerce sites in North America

WORK ENVIRONMENT:

· Ability to thrive in a lean, high-growth environment.

· Ability to work well across functions, diverse communities and different time zones.

· Office space coming to Downtown Denver in Spring ’24.

we offer:

• A culture that rewards excellence in an exciting phase of growth and new opportunities.

• An ambitious, dynamic, creative, and international environment.

• Discounts on great gear.

• Competitive compensation and benefits, and an active environment with passion for sports.

• Travel Requirements: Ability to travel, including potential international travel.

This position is a full-time employment at $90,000 to $115,000

Job Type: Full-time

Pay: $90,000.00 – $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: Multiple Locations