Hatch Hiring for Content Manager (@Leading Fintech Firm) at Sydney, New South Wales, Australia Full Time

This is a Content Marketing Executive role with Tyro based in Sydney, Australia

Payments, Lending, Banking! Tyro is a fintech company powering the future of business. With over $42 billion in transactions processed last year, half a billion dollars in loans, and more than 68,000 customers, Tyro combines the best people, technology, and partners to provide products that simplify commerce.

— Tyro —

Role Seniority – Mid Level – A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

More About The Content Marketing Executive Role At Tyro

• Lead, design and implement a comprehensive end-to-end content marketing experience and SEO strategy aligned with the Tyro’s marketing goals.
• Role is initially focused on writing articles (essential for this role) but can expand into other formats including video demonstrations, white papers, podcasts, testimonials or case studies, thought leadership etc.
• Manage approvals and produce an execution and amplification plan for content produced.
• Assist with Tyro’s go-to-market or campaign plans, by delivering specific program content to drive the campaign, product, vertical or other goals that are issued with the GTM strategy.
• Implement SEO focused content to enhance Tyro’s organic visibility and ranking in top and middle of funnel, ensuring content is optimised for relevant keywords and search intent.
• Implement a continuous improvement mindset, establishing new ideas and innovative methods to drive growth.
• Provide strategic & technical SEO advice & support whilst implementing SEO initiatives and liaising with SEO agency to increase SEO performance YoY.
• Utilise tools to measure and on the impact of content initiatives, providing key insights to stakeholders and leveraging data to refine future content strategies.
• Stay abreast of industry trends and content best practices, applying innovative approaches to continually enhance the effectiveness and amplification of content.
• Knowledge and use of tools including SEMRush, Wordpress, Yoast SEO (WordPress plugin), Marketo, Adwords, Meta Ads manager, Microsoft Advertising, LinkedIn campaign manager, Adobe DSP, Flashtalking (Ad serving), Taboola (Native), Adobe analytics, Salesforce, GA4.
• Be an active and engaged member of the Marketing Team supporting change, fostering positivity and development.

Please consider applying even if you don’t meet 100% of what’s outlined

Key Responsibilities

• Campaigns and Projects
• Content Creation
• Search Engine Optimization

Key Strengths

• Creativity
• Decision Making
• Learning agility

Why Tyro is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to than just your resume.

A Final Note: This is a role with Tyro not with Hatch.