Hanania Automotive Group Hiring for Web Content Specialist at Jacksonville, FL Full Time

Job Description

• Manage SEO/SEM software to create goals, measure KPIs and identify ROI for vendor partners.
• Implementing web related content on the company’s website such as advertising banners, specials, career pages, vehicle videos, social media links, etc.
• Coordinates with stakeholders to ensure that the site provides content and functionality that meet the business needs of the organization by analyzing online user behavior,

conversion data and customer journey funnel analysis for multi-channel attribution.

• Ensure all dealership websites are updated with the dealership’s existing inventory, inventory photos, videos, and current prices that follow brand standards as defined by the manufacturer.
• Collaborate with the agency and internal teams to implement landing pages and optimize user experience.
• Assist the marketing team in identifying new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
• Evaluate technology to identify opportunities to increase conversion through improved and optimized experiences and define A/B tests to validate hypotheses and drive KPIs.
• Create, monitor and on internet web traffic, third party listings, and digital platform trends on a monthly basis to stakeholders, managers, and marketing team.
• Provide strategic and tactical recommendations to improve and optimize website performance as well as the digital client experience.
• Identify trends and insights, optimizing spend, and evaluating performance based on insights that effect different

online and offline channels to develop and implement innovative strategies for improvement and growth.

• Work with the agency to monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders.
• Complete weekly audits of website performance as well as links verification, inventory photos, phone numbers, specials, incentives, partner integrations and information accuracy.
• Create actionable insights based on the agency’s monthly audit of all marketing campaigns and website pages.
• Develop and execute overall digital marketing strategy and manage day-to-day operations for the company’s website CMS and marketing automation platform including administration, testing,

email quality, lead gen landing pages, and ing.

• Email marketing: Create email marketing campaigns to promote products and services. Ensure marketing messages are conveyed clearly.
• Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance.
• Track site & page level analytics data and recommend strategy/approach improvements to content, digital campaigns, targeting, ad copy, etc.
• Support all change requests from the management on the dealership websites, ensuring to provide recommended direction based on compliance and optimization of website performance.

Required Education and Experience:

• Proficient in Adobe Suite
• Familiarity with web design CSS and HTML
• Proficient in Microsoft suite
• Proficient in social media platforms
• Proficient in Google research, analytics and paid ad tools

Required Skills/Abilities:

• Must be able to work on a fast paced and rapidly changing environment
• Should appreciate a collaborate and active working environment
• Must be a great communicator

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at a time.
• Occasional bending and standing

Job Type: Full-time

Pay: $45,000.00 – $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Day shift

Application Question(s):

• Are you at least 18 years of age?
• How many years of experience do you have with web design CSS and HTML?
• How many years of experience do you have with web design duties?

Work Location: One location