GTM / GA4 Tracking Expert Needed Full Time

We are running paid acquisition at scale (mostly on Google Ads, smaller spend on Meta) and have a complex tracking setup that needs to be audited and simplified.

Current setup includes:

• Google Tag Manager (Web)
• GA4
• Google Ads conversion tracking (via GTM)
• Partial server-side GTM implementation
• Meta pixel + some server-side events
• Multiple GTM containers (web, iOS, Android, server-side)

We suspect:

• Possible duplicate conversions
• Inconsistent tracking across platforms
• Overly complex setup that may not be reliable

What we need (Phase 1 – Paid Audit):

We are looking for a measurement/tracking expert to:

• Map the full conversion flow for our primary event (booking / thank-you page)
• Identify any duplication or inconsistencies in tracking
• Check alignment between:

• Google Ads
• GA4
• Meta (Pixel / CAPI if applicable)

• Review current GTM (web + server-side if relevant)
• Clearly explain:

• What is happening in our setup today
• What is broken or unreliable
• Provide a clear, simplified action plan to fix the system

Important:

We are not looking for a generic report. We want a clear, practical explanation we can understand and act on.

Phase 2 (if Phase 1 goes well):

• Clean up and simplify GTM setup
• Fix tracking issues
• Ensure one clean conversion signal across platforms
• Improve reliability of data used for ad optimization

Ideal Candidate:

• Strong experience with GTM (web + server-side)
• Deep understanding of GA4
• Experience with Google Ads and Meta attribution
• Has worked on debugging and fixing messy tracking setups
• Can simplify systems (not over-engineer them)

Engagement Details:

• Phase 1: Fixed-price audit
• Timeline: ~3–5 days
• Phase 2: Additional work based on audit quality

We are looking for someone who can think clearly, explain simply, and take ownership if we move forward.