Gray Wolf Homes Hiring for Marketing Coordinator at Raleigh, NC Full Time

ing directly to the Sales Manager, the Marketing Coordinator is tasked with implementing corporate and community-level marketing initiatives, branding, and advertising plan to support the sales development of the Company. They will have experience with a wide range of marketing functions, including email marketing, CRM systems, digital marketing, advertising, and social media.

An ideal candidate for our team should be marketing-driven. They should be creative, highly organized, quick to act, detail-oriented, able to follow and maintain procedures, meticulous about spelling and grammar, and can work with a variety of teams.

CORE FUNCTIONS

• Create Brand Image (Internal and External)
• Create/maintain a digital presence
• Track Lead Metrics

Candidates must embody the following core values:

• Grow or die
• Operational excellence
• Win through teamwork
• Set the tone
• Create a positive impact

Responsibilities:

• Create and implement approved marketing strategies in accordance with objectives and budget limitations
• Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers
• Create and distribute email marketing strategy per community including Realtor® communication
• Coordinate, execute, and assist with special community events and neighborhood openings
• Maintain accuracy of all community pages and provide necessary creative assets (photos, video, copy, announcements, and inventory listings)
• Update and maintain Company website content, social media, etc
• Order and manage creative assets for communities
• Create and order community brochures and collateral
• Coordinate marketing for new community launches
• Coordinate approved community signage, collateral, and sales office needs
• Coordinate completed home photos and community videos
• Provide community-level marketing point-of-sale materials such as displays, flyers, and inserts. Order, install, and ensure the integrity of signage, flags, welcome mats, etc
• Track and process invoices relating to marketing plan execution
• Attend bi-weekly Sales Meetings
• Provide ongoing community presentation audit/assessment from consumer’s point-of-view
• Provide analysis and ing of campaign successes and failures
• Create, monitor, and on digital marketing for the Company
• Keep up to date on building industry trends and marketing tactics to make recommendations for community marketing plans
• Work with the sales team to facilitate communication, and feedback, and make improvements to the marketing plan
• Create and manage lifecycle email communications in the Customer Relationship Management (CRM) system with the goal of nurturing and converting prospects to a community visit
• Enter MLS listings where applicable

Qualifications:

• Past work experience in marketing or advertising
• Knowledge of traditional and digital marketing including content marketing, email marketing, and social media marketing
• Exceptional writing skills for various mediums and marketing channels, including website copy, email, social media content, and print marketing collateral
• Experience with SEO
• Excellent computer skills including advanced MS Office Suite and marketing platforms
• Requires resourcefulness, patience, and clarity
• Team player with a great attitude, emotional intelligence, and drive to results
• Willing to take the initiative, be creative and take ownership
• Demonstrate keen attention to detail, showcase organizational abilities and leadership qualities

Preferred Qualifications:

• Associates Degree in Marketing, Advertising, Communications, or related field or equal qualifications

Job Type: Full-time

Pay: $40,000.00 – $60,000.00 per year