Gordmans Hiring for Digital Marketing Manager at New York, NY, United States Full Time

Content Planning and Execution :

• Partner with the Creative and Brand Director on the content planning process with the goal of getting delivery of assets in a timely manner for execution onsite
• Manage the on-site content flip process from briefing and on-site messaging strategy

Visual Merchandising Strategy

• Create Ecom site web pages, including landing pages, product pages, blog posts, uploading videos across BTC / B2B sites, and any / all functions related to the Shopify Plus platform.
• Develop and own the visual merchandising strategy to optimize product pages, category pages, navigation, and internal site search.
• Continuously identify opportunities to enhance the shopping experience through site optimization.

Site Maintenance And Optimization

• Lead monthly site validations to ensure seamless launches of new products and promotions.
• Manage the on-site search results strategy to maximize performance and customer experience.
• Build and manage all on-site promotions
• Leading 18th month UX / UI plan strategy

Digital ops management

• At least 2+ years of hands-on Paid Media or Digital Media Buying experience.
• Partner with digital marketing and SEO agencies to maintain and execute site updates for optimal search engine optimization
• I set up, scheduled, and deployed emails in Klayvio (monthly campaigns, drip campaigns, segmentation, personalization, automated email programs) and mobile text messaging.
• Assist in deploying successful digital marketing campaigns (paid search, paid social, email, affiliate marketing, etc.), and help provide ideas and manage implementation from ideation to execution.
• Assist marketing team and graphic designer where needed to develop the site, email, and social content, including visuals, copy, and videos.
• Help strategically plan our marketing approach upon a constantly changing inventory position of products and brand initiatives.
• Pull and consolidate metrics across all digital channels. Create s speaking to digital media benchmarks & KPIs

Project Management

• Collaborate with Site Experience to develop strategic roadmap projects from conception to user acceptance testing.
• Partner with the Customer is a group to improve the site, policy, and systemic issues related to the e-commerce experience.

Team Leadership

• Build and lead an effective team, fostering a collaborative and supportive work environment.
• Work successfully with cross-functional partners to achieve business objectives.

Qualifications

• 5+ years in e-commerce as a Site Merchandiser or Buyer / Merchandiser.
• 3+ years in digital marketing across all channels
• Experience working in Salesforce Commerce Cloud is required.
• Experience working in Shopify is preferred but not required.
• Experience working in GA4 is preferred but not required.
• Self-starter with superior time management, project management, and organizational skills.
• Ability to adapt to changing priorities and react with an appropriate sense of urgency.
• Ability to work cross functionally, understanding different needs of the business and managing expectations.
• Understanding of business impact as it relates to customer journey.
• Desire and ambition to keep ahead of industry trends and new technologies.
• Exceptional data-analysis skills and ability to communicate findings effectively in a non-technical manner.
• Self-motivated, resourceful, and creative mindset.
• Excellent communication skills
• Ability to develop and maintain respectful, strong relationships across the organization
13 days ago