Good Sportsman Marketing LLC Hiring for Digital Marketing Manager at Irving, TX, US Full Time

Job Description

Job Description

Description :

Job Purpose : Working as part of GSM’s Digital Marketing team, the Digital Marketing Manager will work closely with other marketing team members, Brand Managers and various internal and external stakeholders to develop and implement best-practice marketing strategies and tactics to drive direct to consumer sales and subscription revenue uplift through digital channels.

An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.

Summary of Essential Job Duties

• Develop digital marketing strategies and plans for key brands in GSM’s portfolio.
• Assist in the execution of marketing tactics across web, email, SMS and other channels.
• Create emails in email marketing tools (ie. Klaviyo) which involves image editing, copy writing and basic HTML.
• Monitor performance against budget numbers and set KPIs
• Liase with agencies and other stakeholders regarding paid campaigns for specific brands.

Requirements :

Skills / Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Project / Campaign Management
• Strategic Thinking
• Data and KPI Analysis
• Email Marketing (Klaviyo preferred
• Google Analytics
• Advanced knowledge of HTML / CSS
• Copywriting
• Adobe Creative Suite
• Microsoft Office 365 and related tools
• Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset.

Required Education and Experience

• Bachelor’s Degree in Business, Marketing, Commerce or related field or at least 5 years of relevant experience.
• Experience with developing and executing digital marketing strategies to drive measurable results in an ecommerce or subscription app business.
• Experience creating HTML emails in a tool such as Klaviyo, GetResponse, Mailchimp et
• Experience measuring and ing on the effectiveness of digital campaigns through Google Analytics and other related tools.
• Experience working with Google Ads and other digital advertising platforms.
• Experience planning and executing multi-channel digital campaigns with measured demonstrable performance.
25 days ago