Goldfish Swim School Franchising Hiring for Digital Marketing Specialist at Troy, MI, US Full Time

The Digital Marketing Specialist will be responsible for executing digital marketing efforts and managing partner relationships that include email marketing, local SEO, and listings management.

The Digital Marketing Specialist will support the Senior Digital Marketing Manager in developing and refining data-driven digital strategies for local implementation.

This role will be guided by our customer journey and help ensure content alignment across channels, both current and emerging (website, email, SMS, app content, etc.

Our goal is to ensure brand consistency and ease of implementation across platforms.

This position requires an understanding of multiple marketing and digital tactics. The ideal candidate must be flexible, as the day-to-day responsibilities will vary with evolving departmental and company-wide objectives.

About Goldfish Swim School

Goldfish Franchising is one of the leading learn-to-swim franchise organizations with swim school facilities for kids ages 4 months to 12 years.

Our proven confidence-building curriculum promotes a love of swimming and teaches children to be safer in and around the water.

We don’t just have a mission. We live and work by our competencies, core values, and the desire to maintain a get it mentality, a want it attitude, and the capacity to learn and grow professionally and personally.

Goldfish Core Values : Core values are the guiding principles that define our culture and make us unique.

We go above and beyond with every detail to create a GOLDEN EXPERIENCE!

We believe in nurturing a culture that provides WOW! CUSTOMER SERVICE.

We do the right things, make the right decisions, and treat people with INTEGRITY, COMPASSION, and TRUST.

We meet and exceed expectations so you see EXTRAORDINARY RESULTS.

We make a big deal about life’s accomplishments by remembering to CELEBRATE!

Duties and Responsibilities :

Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.

Oversee and implement email marketing strategies including template development, audience segmentation, and tactics for increasing engagement.

offers, partnerships) necessary to capitalize on local marketing opportunities.

Align content strategy topic points for delivery across channels, including email and SMS campaigns.

Monitor and analyze network KPIs / benchmark data for opportunities for tactical and creative optimizations.

Lead Online Listing Management partner and drive Local SEO strategies for our franchisees.

Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.

Train and support franchisees’ email best practices, and reputation management strategy in coordination with our Email and Online Listings Management partners.

Assist with team projects as needed.

Requirements :

BS in Digital Marketing, Communications, or related field

Minimum 5+ years digital marketing experience; with duties that have included email marketing

Strong understanding of local SEO strategy and tactics

Ability to review marketing campaign data and make recommendations

Desired Skills and Abilities :

Proven track record in digital marketing strategy and execution

Independent thinker with a teamwork mentality and impeccable follow-through

Strong time management and multi-tasking skills with the ability to self-motivate in a fast-paced environment

Excellent written and verbal communication skills

Strong project management, problem-solving & organizational skills

Experience with Mac-based environment and G-suite preferred

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location.

Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.