Golden Hippo Hiring for Digital Acquisition Marketing Specialist at Los Angeles, Capellen, United States Full Time

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness.

Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

We’re Looking For A : Digital Acquisition Marketing Specialist who will be responsible for managing Golden Hippo’s ad campaigns across native and paid social platforms.

This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns.

Location : Woodland Hills, CA (Hybrid)

What You’ll Be Doing :

• Set-up, manage, execute, and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI and CPA goals
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing / optimization
• Test and scale new and existing ad networks and direct site placements.
• Continuously ideate, implement, and measure results of A / B testing for creatives to optimize for engagement / conversions.
• Perform regular tracking and analysis on the performance of each advertising channel and campaign.
• Maintain a top-level view of customer experience throughout the sales funnel (including SEO, customer support, branded site)
• Find and test new ad creatives and angles on native static and video ads.
• Stay apprised of industry standards, new media programs / opportunities and implement new strategies to reach targets.
• Act as point person across all company departments for individual customer acquisition funnel

Preferred Qualifications (Note : These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.) :

• Strong mathematical and analytical skills
• Openness and ability to learn new concepts and systems quickly
• High level of accuracy and attention to detail
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong interpersonal, verbal and written skills
• Self-motivated and a drive to succeed
• 1-3 years digital marketing exp preferably within digital acquisition / performance marketing
• Native advertising and paid social experience, using platforms such as Taboola, Outbrain, Newsbreak, Twitter.
• Experience optimizing sales funnels via A / B testing
• Proficiency in spreadsheets (Microsoft Excel and Google Docs)Comfortable with basic image editing using Photoshop
• 3-5 years digital marketing exp preferably within digital acquisition / performance marketing preferred
• Direct-to-Consumer experience preferred
• High school diploma or GED equivalent

Golden Perks & Benefits :

• Health and Happiness : Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
• Become an Owner : Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
• Boost Your Savings : Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Stand Out, Get Rewarded : Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
• Flexibility at Your Fingertips : Work on your terms with flexible arrangements for most positions.
• Skyrocket Your Career : Unleash your potential with unlimited room for professional growth.
• Thrilling Events Await : Exciting virtual and in-person events that redefine fun.

The anticipated salary range for this position is $68,400-$91,300, plus annual & monthly KPI bonus potential.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

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Golden Hippo recruiters will only contact applicants from our official company e-mail domain, ([email protected]) or through our internal Applicant Tracking System, Greenhouse.

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com to verify its validity.*

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