Global Information Technology Hiring for Digital Marketing Strategist at Chicago, IL, USA Full Time

Job Title : Digital Marketing Strategist

Job Location : Chicago, IL

Job Type : Full Time

Job Description :

• Develops understanding of business unit data and customer journey mapping to identify viable personalization opportunities.
• Executes personalization strategies, aligning use cases to stages of the customer journey.
• In collaboration with business unit marketers, monitors and maintains personalization tests.
• Optimizes and experiments with different strategies to increase traffic and engagement with our public websites including social traffic.
• Leads the development and maintenance of a social media center of excellence to equip business area social media publishers with best practices, compliance procedures, social media launch processes, metrics and ing.
• As social media subject area expert, provides comprehensive, in-depth consulting and leadership to team and partners regarding marketing best practices, current trends, competitive reviews, technology needs and promotional campaign strategy.
• Works with business units to ensure that campaign messaging is consistent across all channels and consistent with Corporate Marketing messaging and branding.
• Collaborate with the Digital Marketing and Creative teams to seek out and recommend new brand and marketing opportunities and initiatives.

Knowledge / Skills :

• Personalization technology knowledge and experience; Adobe Target preferred
• In-depth knowledge of digital marketing and data ing
• Social media strategy expertise
• Strong consulting skills, including the ability to lead and influence others and work effectively with internal clients, vendors, management and team members
• Ability to work individually and collaboratively with others on projects. Demonstrate a consultative approach in guiding discussions related to digital marketing strategy
• Excellent communicator, easily adaptable, exceptionally organized, have strong presentation skills and have the ability to manage competing priorities
• Solid project management skills, editing skills, customer service, ability to multi-task and strong attention to detail

Interested candidates can send their updated resumes at

Job Posted by ApplicantPro