General Motors Hiring for US Performance Driven Marketing Lead (2 Openings) Full Time

The US Performance Driven Marketing Lead, Cadillac/GM Brand possesses authoritative understanding of marketing analytics, measurement, and strategic insight. They work cross-functionally and collaboratively, leading data and analytic integration and assessment across strategy, brand equity (creative and media), conversion and sales funnel via web/platform operations.

You will serve as team lead for brand media and web analytics agency teams focused on marketing spend & performance ing, optimization & analysis. This person will also be the key point of contact for the brand teams with regards to KPI setting, strategic thought partnership and holistic business performance updates. Development of a deep understanding of the brand, identifying opportunities, and facilitating collaboration will be key for this position.

There will be 2 total openings for this position:

• 1 opening for Cadillac Brand

• 1 opening for GM Brand

Responsibilities–

• Lead development of marketing campaign performance objectives and measurements, lead post-campaign insights
• Direct production of cross-channel analyses for brand leadership including analyze data and provide relevant insight/recommendations to improve overall performance
• Support and lead branded Live Experience platforms with data driven results (GM Brand)
• Lead brand tagging initiatives by applying standard principles, working with Martech on implementation and troubleshooting to ensure digital marketing efforts are measured accurately and appropriately
• Partner with agency teams to ensure data quality and accuracy and develop brand learning agenda to include optimization plan and testing
• Prioritize and direct ad-hoc analyses on marketing initiatives
• Present to top level executives on strategic frameworks, opportunity identification, marketing spends and performance
• Direct cross-divisional marketing performance measurement standardization and success metrics
• Educate business partners on accurate performance measurements, ensuring alignment of Key Performance Indicators and advising on how analytics can assist in directing business decisions.
• Assist in institutionalization of marketing best practices and analytic technologies
• Identify, frame, and quantify marketing and advertising opportunities
• Drive continuous improvements and optimization through AB testing, measurement, and analysis

Experience-

• 5+ years’ experience within the digital research/analytics space
• 3+ years’ experience with project management and/or collaborative projects
• Deep understanding of strategic insights, data sharing and optimization
• Strong understanding of multi-platform performance correlations and measurement
• Proven thought-leadership in developing data-based strategic and tactical recommendations
• Strong presentation, visualization and synthesis skills
• Creative problem-solver who is valued amongst a cross sectional set of stakeholders
• A consumer-centric, results-driven mentality – with a portfolio of achievements to back it up

Additional Job Description

Technical Skills-

• Knowledge of MTA, PowerBi, AB Testing techniques and market research methodologies (survey, social, etc.)
• Proficiency with online and offline data (synthesis, extracting patterns and insights, visualization)

HYBRID: This position does not require an employee to be on-site full-time to perform most effectively. The employee’s role enables them to work at a GM facility or off-site as frequently as needed. In the USA, this is an employee who lives 100 miles or less from their designated, primary worksite.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual’s protected characteristics. For purposes of this policy, “protected characteristics” include an individual’s actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.