Job Description Summary

As the Digital Marketing Automation Lead, you will have ownership of email and marketing automation capabilities within the GE HealthCare Pharmaceutical Diagnostics (PDx) USCAN organization, managing marketing automation strategy, execution, and technical operations. This role will partner and coordinate with the global corporate marketing teams focused on marketing automation and lead generation. This role is responsible for building scalable processes today with an eye towards laying the foundation for next generation omnichannel campaigns in the future.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Responsibilities

• Serve as the subject matter expert for internal stakeholders related to email marketing and Salesforce Sales Cloud / Marketo platform capabilities

• Lead the Salesforce platform strategy on behalf of USCAN to expand current capabilities, lead generation, qualification, and tracking process

• Assist Campaign Management team in the creation, maintenance and delivery of email marketing programs including landing page support

• Build cross-channel automated campaigns and programs leveraging email, landing pages and social media

• Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes

• Assist Campaign Management team with the development of repeatable templates and processes that advance capabilities and streamline campaign efficiencies

• Coordinate with Marketing Analytics lead to define and structure data models in support of enterprise-wide ing and analytics needs

• Identify improvement opportunities in our marketing automation infrastructure and work cross-functionally to address them (ex. program structure inefficiencies, process flaws, etc.)

• Partner with IT (Information Technology) on system integrations and security standards

• Partner with Compliance and Legal to ensure ongoing compliance with data privacy and legal standards

• Manage vendors for campaign execution, prioritizing requests, gathering requirements, and supporting vendor in meeting defined SLAs

• Lead platform administration and system governance of the marketing automation platforms (Salesforce Sales Cloud and Marketo)

Qualifications/Requirements

• Bachelor’s degree

• Minimum of 5 years working in marketing automation platform management or other relevant Marketing/Digital Operations role

• Deep expertise with email automation software (Marketo, Salesforce Marketing Cloud, Eloqua, etc.)

Desired Characteristics

• Pharmaceutical or healthcare industry experience is preferred

• Strong attention to detail

• Cares deeply about high quality delivery

• Excellent written and verbal communication skills

• Process oriented

• Strong organizational skills and the ability to effectively manage multiple projects at one time

• Driven, accountable, a self-starter, with ability to work under pressure and tight deadlines

• Comfortable working in a collaborative, remote team environment.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

The salary range for this position is $96,000 – 144,000 USD Annual . The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus. Available benefits include health, welfare, retirement and paid leave.

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While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Additional Information